Regional Trade Marketing Manager - Gauteng South at The Heineken Company

Purpose of the Position

To develop the regional go to market strategy and manage a team to deliver, optimize and drive execution of brand, channel, and regional strategies. To support the regional sales force and deliver on the regional profit targets whilst ensuring high execution standards and effective brand building.

KEY RESULT AREAS

Strategic

• Build regional insights enabling the regional ownership of I&O creation, Customer prioritization, Campaign targeting and mechanics, Bold initiatives, pricing compliance, Merchandising execution, Assets and Events.
• Build consumer/Occasion pathways and nodes to inform targeting and investment of consumer facing initiatives.
• Develop the high level regional commercial plan and investment strategy, across trade channels, events and Regional Key Accounts.

Operational

• Own regional input into national brand and channel programs.
• Champion the Brand and Channel execution standards in a region, ensuring review and learning’s are shared with business.
• Prioritize the events strategy and ensure HEINEKEN Beverages market leadership in the events environment.
• Lead regional planning and review sessions with sales teams and head office, to drive insights, learnings and course correct where necessary.
• Drive and enable regional team to execute campaign grids, events, assets, and account contracts OTIF, for regional gain.
• Approve and oversee the management of third-party execution partners, delivering on plans with-in brand and channel execution standards.
• Ensure that regional execution capacity and sufficiency matches the regional execution plans and adjust where necessary.
• Manage regional funds and CRM system maintenance.
• Direct the merchandising management at warehouses and management of regional merchandising material stock levels.
• Follow HEINEKEN Beverages policies and procedures and identify opportunities for continuous improvement.

EDUCATIONAL QUALIFICATIONS

• A post graduate degree in Marketing, or equivalent commercial degree.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• 8+ years’ experience in (Trade) Marketing.
• FMCG experience is advantageous.
• Strong capability in marketing, key accounts, channel, and merchandising management.
• Strategic and commercial capabilities with strong numerical and abstract aptitudes.
• Commercial delivery on channel programs (actual vs target).
• Strong capability in key account management, commercial modelling, route to market as well as consumer and customer engagement.
• Proven track record of innovation, trade development, promotion management, capability building, and eCommerce and Digital/Performance Marketing.
• Posses an intimate understanding of how to work with customers and agencies.
• Have excellent communication skills and are pragmatic and flexible.
• Drive change in media thinking both internally as well as externally.
• Proven experience managing integrated marketing programs across digital channels.
• A deep understanding of the marketing, media, and digital advertising landscape.