Regional Trade Marketing Manager - Western Cape at The Heineken Company

Key Responsibilities

Strategic

• Build regional insights enabling the regional ownership of I&O creation, Customer prioritization, Campaign targeting and mechanics, Bold initiatives, pricing compliance, Merchandising execution, Assets and Events. 
• Build consumer/Occasion pathways and nodes to inform targeting and investment of consumer facing initiatives. 
• Develop the high level regional commercial plan and investment strategy, across trade channels, events and Regional Key Accounts.

Operational

• Own regional input into national brand and channel programs.
• Champion the Brand and Channel execution standards in a region, ensuring review and learning’s are shared with business.
• Prioritize the events strategy and ensure Newco market leadership in the events environment.
• Lead regional planning and review sessions with sales teams and head office, to drive insights, learnings and course correct where necessary.
• Drive and enable regional team to execute campaign grids, events, assets, and account contracts OTIF, for regional gain.
• Approve and oversee the management of third-party execution partners, delivering on plans with-in brand and channel execution standards.
• Ensure that regional execution capacity and sufficiency matches the regional execution plans and adjust where necessary.
• Manage regional funds and CRM system maintenance.
• Direct the merchandising management at warehouses and mgt of regional merchandising material stock levels.
• Follow all HBSA policies and procedures and identify opportunities for continuous improvement. 

Job Requirements

 Education

• A post graduate degree in Marketing, or equivalent commercial degree.

Experience

• 8+ years’ experience in (Trade) Marketing.
• FMCG experience is advantageous.
• Strong capability in marketing, key accounts, channel, and merchandising management.
• Strategic and commercial capabilities with strong numerical and abstract aptitudes.
• Commercial delivery on channel programs (actual vs target).
• Strong capability in key account management, commercial modelling, route to market as well as consumer and customer engagement.
• Proven track record of innovation, trade development, promotion management, capability building, and eCommerce and Digital/Performance Marketing.
• Posses an intimate understanding of how to work with customers and agencies.
• Have excellent communication skills and are pragmatic and flexible.
• Drive change in media thinking both internally as well as externally.
• Proven experience managing integrated marketing programs across digital channels.
• A deep understanding of the marketing, media, and digital advertising landscape.