Retention Marketer at Betway Africa

• The Retention Marketer will be responsible for mapping the retained customer’s journey and ensuring ongoing value extraction from a customer base consisting of converted and active casino bettors across the South African market. The Retention Marketer will be responsible for growing and developing their designated markets through implementation of retention marketing activities. The roles’ primary objective is to maintain, develop and increase retention, activity rates, and revenue.
• The Retention Marketer will need to assist the CX Team Lead to analyse customer base with reference to; user experience, adapt existing communications, develop and test new interventions and constantly strive to improve our overall customer conversion and retention rates and value extracted.
• The Retention Marketer will possess a strong knowledge of the online casino space, possess an analytical approach and have a defined project management skillset. An inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing processes.

What you’ll be doing

Specific duties will include, but are not limited to, the following:

• Devise, generate and execute dynamic, innovative and cost-effective opening offers, evidencing segmentation knowledge especially around product as well as effective use of resources.
• Full responsibility for the retention Lifecycle calendar, to ensure our brand has exciting, localised, relevant campaigns.
• Develop and implement customer promotions:
• For retaining & growing the customer base through innovative and market-relevant campaigns.
• Continuously analyse market/competitors:
• Ensure all campaigns are competitive in the marketplace.
• Result analysis and reporting including:
• Outcomes
• Processes assessment and learnings with appropriate pre & post measurement and analysis.
• Ensure all product features and verticals are effectively marketed to segmented base.
• Customer personalisation strategy.
• Be responsible for maintaining the integrity of the player experience.
• Support other web marketing responsibilities as needed.
• This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• Marketing Degree or relevant qualification/experience essential
• A minimum of 3 years’ experience in marketing, with experience in the verticals betting industry
• Ability to observe and analyse changes and trends in the casino betting market and use this data in strategic planning
• Good presentation skills with an attention to detail
• Strong project management skills
• Strategic and analytic mindset with proven commercial acumen
• Good interpersonal and negotiation skills across a diverse team
• Must be deadline and target driven with good time management
• Highly computer literate
• Ability to work under pressure and adapt well to change 
• A desire to try new technologies, do great things, make an impact… create moments of WOW!
• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
• Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
• Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
• Exceptional attention to detail, ensuring high standards of quality in all outputs
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations

Desirable skills you’ve got up your sleeve

It would be great if you also have some the following skills:

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
• Experience in developing and executing customer retention strategies