RTC Manager Direct TX at The Heineken Company

KEY RESULT AREAS

RTC Strategy

• Support the RTC and Supply strategy development with analysis, insights from the fragmented market, tests, and RTC rollout.
• Monitor competitor activities at the customer front, in digital spaces, and beyond, providing thorough competitor RTC analysis and risk assessments to build a competitive advantage.
• Understand and assess industry trends and business model innovations in the fragmented trade to ensure the HBS strategy remains relevant.

Secondary Depot and Trade Express Optimization

• The successful candidate will have P&L accountability for the secondary network profit centers (>R3bn in revenue).
• Enhance capability, strengthen leadership and management, realign incentives and KPIs (trading density, availability, floor sales).
• Develop and execute a national TX commercial strategy that shifts current capacity from passive to active, harmonizing with the RTC strategy.
• Develop and execute a secondary depot strategy to ensure efficient acceleration of direct deliveries.
• Introduce improved service levels for fragmented customers at TXs, including eB2B order execution, delivery, customer credit support and maintenance, and CMD support.
• Oversee the simplification of the TX assortment, rationalization of discounts, and optimization of trading space.
• Collaborate with cross-functional teams, including HBSA Sales, the RTM team, Trade Marketing, e-business, and the Supply Chain teams to execute strategic projects.
• Develop and leverage customer data from multiple sources to support commercial decisions and front-line teams' action-planning at the customer level.
• Continuously reassess, provide feedback, and implement improvements to the RTC team.

Focus on Customer Centricity

• Take a customer-centric approach to implementing the RTC strategy and Customer Service Policy, ensuring best-in-class Customer Experience across all touchpoints.
• Engage closely with Sales (including 3rd Party), Trade Marketing, Logistics, D&T, and Customer Service teams to build action plans addressing customer pain points and increasing customer satisfaction, measured via NPS scores

EDUCATIONAL QUALIFICATIONS

• A 3-year Degree in Business, Commerce, Finance, Logistics, Data science

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES 

Minimum of 10 years’ experience in the FMCG industry with experience in:

• Proven success in Commercial, Supply, RTC and/or Sales roles
• Data savviness & good analytical skills
• Revenue Management experience
• Sales incentive & performance management and knowledge of KPI development and tracking
• Consistent demonstrated high-performance levels