Sales and Marketing Executive at Marriott International

CANDIDATE PROFILE 

Education and Experience

Required:

• • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor’s degree in marketing, Public Relations, Business, or related major experience

CORE WORK ACTIVITIES

Building Successful Relationships that Generate Sales Opportunities

• Works collaboratively with off-property sales channels to ensure sales efforts are coordinated, complementary and not duplicative.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Manages and develops relationships with key internal and external stakeholders.
• Provides accurate, complete and effective turnover to Event Management.

Managing Sales Activities

• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Identifies new business to achieve revenue goals.
• Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Closes the best opportunities for the location based on market conditions and location needs.
• Gains understanding of the location’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution.

Providing Exceptional Customer Service 

• Supports the company’s service and relationship strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
• Services our customers to grow share of the account.
• Executes and supports the company’s customer service standards. 
• Provides excellent customer service consistent with the daily service basics of the company.
• Sets a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels.

Social Media Content Management

• Supports facilitation of social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
• Assists with promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Conducting Daily Marketing Activities that Achieve Department Goals

• Coordination of rooms, events and food and beverage promotions.
• Develops marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Maintains, updates, and manages all web sites.
• Coordinates offers and information for all publications and inserts regarding brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Uses and interprets all reporting necessary for sound marketing recommendations and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. 
• Ensures consistent marketing message is communicated in all advertising and collateral efforts. 
• Manages marketing budget throughout year. 
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning. 
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising. 
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding. 
• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing recommendations and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports. 
• Develops strategic marketing plan for property, includes group, leisure and local efforts. 
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind. 

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate. 
• Works with media buyer to plan and execute advertising. 
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion
• Assists property with materials, tracking/analysis and presentations to owners. 
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed. 

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.). 
• Ensures that property is following all corporate marketing guidelines. 
• Approve all invoicing. 

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.   
• Communication  - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively acts and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

• Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.
• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.