Sales Channel Specialist (Paid Media) - Head office at Dis-Chem Pharmacies

Minimum Requirements

Essential:

• Grade 12 – Matric or Senior Certificate
• Minimum of 5 years’ experience in an Advertising / Sales role. Proven experience in omni channel sales or a related field
• Degree in Business, Marketing, Sales & Marketing or related field.

Job Description

Marketing and Sales Operations:

• Collaborate with the marketing team, category buyers and suppliers to develop and implement omni channel sales strategies to drive advertising revenue, traffic and sales.
• Effectively plan, sell, and implement sales strategies to ensure a seamless customer experience across all channels.
• Ensure revenue targets are achieved and drive growth by selling all advertising opportunities.
• Coordinate and oversee the implementation of all marketing campaigns.
• Collaborate with the e-commerce team to optimize the online shopping experience.
• Ensure suppliers are billed for all marketing elements completed.
• Ensure that all relevant documents are saved on the relevant share drives.

Sales Operations:

• Build and maintain good relationships with suppliers and internal departments to drive sales and meet revenue targets
• Source advertising for both print, digital and social platforms in line with specific content planned, promotions, product launches, awareness and brand building initiatives.
• Effectively communicate with suppliers, buyers and co-departments regarding relevant marketing / advertising opportunities.
• Ensure deadlines, budgets and targets are adhered to.
• Compile booking forms, keep booking schedules updated and accurate at all times and liaise with suppliers and ad agencies to ensure all marketing material is submitted on time.
• Responsible to proof-read advertising material and ensure the approval processes are adhered to and any amendments on artwork are implemented.
• Ensure products advertised on the digital publications are listed online.
• Implementation of best practice guidelines and follow company processes.

Research & Continuous Improvement:

• Keep abreast of industry trends to contribute towards the quantitative and qualitative research and identify opportunities to enhance customer experience and grow market share on digital and print platforms.
• Analyse all digital and social activities and develop recommendations based upon the performance results and effectiveness in meeting business objectives.
• Utilise various Web analytic tools to measure the performance of campaigns.Stay up to date on industry trends and best practices in omni channel sales.

Stakeholder Relationship:

• Serve as the key liaison between marketing, online, buyers, suppliers, and other internal departments.
• Build and maintain good relationships with all stakeholders.
• Liaise with stakeholders responsible for inbound workflow on new and upcoming work to effectively plan this into the current schedule.
• Effectively communicate regarding marketing campaigns, requirements and deadlines to internal and external stakeholders.
• Build and maintain relationships with key stakeholders.

Reporting:

• Provide post campaign reports to analyze overall performance and identify trends and opportunities for growth and make recommendations for improvement.
• Provide proof of campaign execution and full reports to suppliers.
• Monitor results of digital marketing campaigns and report any successes or shortcomings to the manager.
• Update the tracking documents and schedules daily.
• Compile any ad-hoc reports for management when required.

General:

• Adhere to Dis-Chem Policies, Standard Operating Procedures and Health and Safety rules and regulations.