Sales Manager - Welkom at Virgin Active South Africa

THE PURPOSE OF THE ROLE

• The purpose of this role is to execute the national sales strategy in club, ensuring strong leadership, planning, and support to achieve club sales unit and revenue targets.
• The role drives performance through strong leadership, structured activity, people and performance plan.

A DAY IN THE LIFE OF… (YOUR DUTIES & RESPONSIBILITIES…)

Sales Performance & Delivery

• Drive achievement of club sales budgets (net member movement & revenue) across the respective club.
• Translate national strategy into clear, actionable plans Specific to the club need.
• Monitor daily, weekly, and monthly performance and intervene quickly to close gaps.
• Report on key sales performance metrics with plans for intervention to maximise or improve.

Activity & Performance Management

• Ensure consistent activity management within the club (leads, calls, appointments, conversions).
• Hold Sales Consultants accountable to clear KPIs, standards, and routines.
• Implement structured performance coaching plans (targets, reviews, corrective action where required).
• Support clubs through opening lucrative business building opportunities within the relative catchment area of the club.

Coaching, Training & Capability Building

• Coach Sales Consultants to improve sales performance and, executional excellence, through unreasonable hospitality principles
• Drive in-club staff coaching, ensuring training is applied and embedded to the required delivery standard.
• Standardise and scale best-practice sales behaviours in the club.
• Deliver and facilitate structured training programmes in line with sales team need or as directed regionally or nationally.

Recruitment, Talent Retention & HR Practice

• Accountable for recruitment, selection, and onboarding of Sales Consultants who thrive within our performance culture and purpose.
• Build a strong talent pipeline and succession plan for the club
• Drive a sustainable sales team ensuring the retention of successful sales consultants
• Ensure HR practices and processes are consistently applied within the club.

Culture & Leadership

• Build a high-performance, accountable, and disciplined sales culture.
• Reinforce expectations around urgency, professionalism, and execution excellence.
• Align all teams to the Social Wellness / 2nd Space value proposition.
• Ensure the team are fully engaged in our wellness proposition by encouraging product usage.

Member-Centric Growth

• Ensure the sales team drive quality onboarding and early member engagement.
• Monitor and improve retention drivers through better sales behaviours.
• Use member insights to influence long-term value, not just acquisition.

Reporting & Insights

• Provide clear, data-driven reporting on performance, risks, and opportunities.
• Use insights to guide decision-making and prioritise actions.
• Ensure accuracy and discipline in all sales systems and reporting tools.

WE CAN’T LIVE WITHOUT… (MINIMUM REQUIREMENTS)

• Formal Matric qualification
• 3-4 years’ experience in sales or similar role
• 1–2 years sales management experience proven experience developing and retention of successful sales teams
• Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and optimization of key conversion metrics.
• Strong training and coaching ability
• Excellent communication, interpersonal, and presentation skills
• Proven leadership capability with the cability to inspire, coach, and develop high-performing Sales Consultants
• Data-driven and analytical, with the ability to translate insights into actionable sales actions

WE’D LIKE YOU TO HAVE… (ATTRIBUTES)

• Commercially astute with a strong focus on achieving targets and driving club growth
• Customer-centric mindset with a passion for delivering exceptional, service-led experiences following the principles of unreasonable hospitality
• Ability to drive consistency and execution across teams
• High level of accountability, ownership, Adaptable and resilient, with the ability to perform in a fast-paced, target-driven environment
• Strategic thinker with the ability to identify opportunities and implement improvement actions
• Effective communicator with strong interpersonal and stakeholder management skills

WE’D LOVE YOU TO HAVE… (ADDITIONAL SKILLS)

• I am fully immersed in wellness and have a passion for health and wellbeing
• Wellness knowledge, to engage and inspire others to take a holistic approach to wellness
• The ability to be agile 
• The ability to be collaborative

 Closing Date 05 June 2026