Sales Representative - Overberg at Shoprite Group of Companies

Job Objectives

Sales & Business Development

• Identify, target, and acquire new business accounts within the hospitality and catering sectors. (Sales Pipeline)
• Maintain and grow existing customer accounts by understanding their needs and providing tailored product solutions.
• Promote new products, bulk deals, and special promotions to customers.
• Develop and implement a strategic sales plan to achieve and exceed monthly and annual sales and gross margin targets.
• Maintain call cycles to ensure regular engagement with all customers, balancing existing account management, new business development, and follow-ups to maximize sales opportunities within the assigned territory.

Customer Relationship Management

• Establish and maintain strong relationships with chefs, procurement managers, food & beverage managers, and business owners.
• Conduct regular face-to-face meetings, site visits, and product presentations.
• Provide customers with market insights, product recommendations, and menu solutions.
• Resolve customer complaints and ensure high levels of customer service and satisfaction.

Sales Performance & Reporting

• Monitor and analyse sales performance (daily, monthly, YTD) and take action to improve results.
• Prepare and present sales reports, including territory performance, customer trends, and competitor activity in sales meetings.
• Meet sales performance KPIs, including revenue, margin, new account openings, and customer retention.

Product Knowledge & Market Insights

• Stay updated on food and beverage industry trends, pricing, competitor activity, and market demands.
• Work closely with suppliers and internal teams to ensure product availability, pricing accuracy, and order fulfillment.
• Conduct product demonstrations and tastings to showcase the value and quality of offerings.

Order Management & Logistics Coordination

• Monitor stock levels and advise customers on availability, substitutions, and special-order options.
• Assist in managing customer credit terms, ensuring payments are collected within agreed timelines.

Qualifications

Essential

• Senior Certificate

Desirable

• Diploma/Degree in Sales, Marketing, Business Administration, or Hospitality Management

Experience

Essential

• 3-5 years B2B sales experience in the foodservice, hospitality, or catering industries.
• Proven track record of meeting or exceeding sales targets.
• Valid driver’s license.
• Ability to travel within the assigned sales territory.

Desirable

• Experience in distributing food & beverage products.