Sales Representative at Shoprite Group of Companies

About the role    

• We are seeking a Sales Representative specialising in the hospitality and catering sectors, focusing on hotels, restaurants, cafes, catering companies, lodges, and guesthouses within the Cape Town CBD, Atlantic Seaboard, and Hermanus areas.
• This role demands expertise in consultative selling, relationship management, and territory development to drive revenue growth for Redstar Wholesale Catering Services.
• Candidates must possess strong prospecting skills, a proven track record in meeting sales targets, and an in-depth understanding of local market dynamics. Familiarity with food and beverage product portfolios and the ability to build enduring client partnerships are essential.
• This position offers the opportunity to leverage local insights to enhance customer satisfaction and expand the customer base, contributing directly to the company's strategic growth in a competitive landscape.

What you'll do    

• Identify and acquire new business accounts within the hospitality and catering sectors to expand the sales pipeline effectively.
• Maintain and nurture existing customer relationships by understanding their needs and delivering customised product solutions.
• Promote new products, bulk deals, and special promotions to add value and enhance customer satisfaction.
• Develop and execute strategic sales plans to achieve and exceed monthly and annual sales and gross margin targets.
• Engage regularly with clients through call cycles, balancing account management, business development, and follow-ups to maximise opportunities.
• Build and sustain strong relationships with chefs, procurement managers, food and beverage managers, and business owners through regular face-to-face meetings and site visits.
• Provide market insights, product recommendations, and menu solutions to help customers stay ahead of industry trends.
• Quickly resolve customer complaints to ensure exceptional service and maintain high levels of customer satisfaction.
• Monitor and analyse sales performance, preparing detailed reports on territory performance, customer trends, and competitor activity for management review.
• Stay informed on industry trends, collaborate with suppliers and internal teams to ensure timely order fulfilment and accurate pricing, and conduct product demonstrations to showcase quality offerings.

What you bring    

• Minimum Grade 12 qualification.
• Diploma or Degree in Sales, Marketing, Business Administration, or Hospitality Management.
• 3 to 5 years of proven B2B sales experience within the foodservice, hospitality, or catering sectors.
• Demonstrated track record of achieving or surpassing sales targets consistently.
• Valid driving licence with a willingness and ability to travel within the designated territory.
• Strong knowledge of food, beverage, and catering product distribution is highly desirable.
• Excellent communication and interpersonal skills to build and maintain client relationships.
• Ability to work independently and manage time effectively in a dynamic sales environment.
• Proficient in using sales software and Microsoft Office applications.
• Customer-focused approach with strategic problem-solving capabilities.

Closing Date    

• 2026/08/31