Sales Representative at The Heineken Company

Purpose of the Job

• To sell and promote Heineken Beverages’ Brand portfolio by creating brand awareness and building brands in line with strategic objectives

Key Responsibilities 

• Maintaining and developing relationships with existing and new customers.
• Achieve monthly sales targets through new business and upselling current customers.
• Use data to inform customers’ understanding of which products can help them reach their goals and how to achieve this.
• Identify and pursue new business opportunities and maintain a healthy pipeline for future deals.
• Present products to customers in a professional and knowledgeable manner
• Conducting market research to keep up to date with industry trends and competitor activity.
• Build and maintain a strong brand image.
• Communicate and collaborate with other members of the sales and marketing team.
• Drive and maintain Accessibility, Affordability, Availability and Activation
• Run price driven promotions.
• Maintain call strike rate in accordance with targets.
• Share and implement new ideas regarding sales and improving effectiveness of the sales teams and/ or the effectiveness of marketing activities.
• Take responsibility for personal improvement and skills development.

Job Requirements

Education

• A bachelor's degree in Sales, Marketing, or a related field is preferred. Relevant industry training and certifications are an advantage.

Experience

• A minimum of 3 years of sales experience
• Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
• Proven track record of meeting or exceeding sales targets
• Numerical and business acumen experience
• High levels of energy, persistence, drive as well as a sense of urgency.
• The ability to work optimally in a high performance and competitive environment.
• Ability to plan realistically and take action to deliver on time.
• Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
• Have a passion for customer service by making clients and their needs a primary focus.
• Strong analytical and problem-solving skills.
• High versatility to adapt to changing environment.

Closing Date: 26/12/2025