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  • Posted: Mar 29, 2021
    Deadline: Not specified
  • The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer. For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in ...
    Read more about this company


    Sales Representative

    About the Job

    • The key purpose of this role is to implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

    Key outputs and responsibilities:
    Customer Development

    • Manage and build customer relationships with Tavern owners
    • Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
    • Ensure all customer master data is input, current, correct and maintained
    • Achieve customer sales volume targets
    • Ensure each outlets buys directly from SAB consistently on a weekly basis
    • AMPPS Delivery
    • Complete and influence the AMPPS survey by delivering on every targeted plan: Availability; Merchandising; Price; Promotions; Space
    • Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning Manage stock rotation to ensure 100% availability
    • Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In Trade Execution Guidelines (ITEG)
    • Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
    • Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth

    Asset Management

    • Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
    • Manage all SAB assets in the outlets including permanent merchandising and signage
    • Ensure SAB products are stocked in fridges as per ITEG
    • Conduct asset verification surveys (Fridges, etc.)
    • Assist customers with Model stock system to manage stock replenishment and minimize stock outs
    • Manage stock rotation and quality 
    • Ability to work in a flexible working environment (working on week-ends and public holidays as required) Commercial Aptitude
    • Understands the value chain across sales and marketing and how the roles interact with each other
    • Proactively seeks out competitor information and includes this in the overall selling task
    • Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute decisions
    • Customer Focus. Making customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships
    • Effectively meeting customer needs; taking responsibility for customer satisfaction and loyalty
    • Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer
    • Ability to build authentic relationships across diverse groups of people
    • Accountability Being accountable for achieving results and taking responsibility for one’s actions
    • Takes the role personally and professionally; is a self-starter. A strong achievement orientation
    • High integrity as a representative of SAB
    • Flexibility Ability to adapt behavior to changing situations
    • Open-minded and adjusts priorities in response to unanticipated events
    • Able to identify issues and resolve problems in the moment
    • Resilience and endurance in managing extraordinary and flexible working hours
    • Selling Skills Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales
    • Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal styles and communication methods
    • Ability to establish rapport, identify the customer need and gain commitment
    • Ability to plan, organized prioritize sales activities
    • Work with the Sales Lead to developing specific plans to leverage SAB’s value proposition and unique competitive advantage against customer needs
    • Focuses on the detail and executes plans meticulously to exceed customer expectation


    • 3 year degree qualification
    • At least 2 years’ experience in a sales/marketing/FMCG environment
    • Valid unendorsed Code 8 drivers license
    • Basic computer literacy and experience working with Microsoft Office
    • Local area knowledge is a requirement
    • Excellent administration skills

    Method of Application

    Interested and qualified? Go to The South African Breweries (SAB) on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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