The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer.
For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in ...
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The key purpose of this role is to implement a market driven differentiated service that builds sustainable competitiveness within the Tavern Class of Trade which delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key outputs and responsibilities: Customer Development
Manage and build customer relationships with Tavern owners
Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
Ensure all customer master data is input, current, correct and maintained
Achieve customer sales volume targets
Ensure each outlets buys directly from SAB consistently on a weekly basis
Complete and influence the AMPPS survey by delivering on every targeted plan: Availability; Merchandising; Price; Promotions; Space
Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning Manage stock rotation to ensure 100% availability
Drive the effective execution of selective merchandising implementation in the consumption and purchase zones as per the In Trade Execution Guidelines (ITEG)
Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year
Manage outlet retention by tracking and monitoring competitive shelf space and volumes sold and ensure effective positioning of brands for maximum volume growth
Manage SAB refrigeration assets by driving governance and compliance for the SAB audit
Manage all SAB assets in the outlets including permanent merchandising and signage
Ensure SAB products are stocked in fridges as per ITEG