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  • Posted: Jan 8, 2026
    Deadline: Jan 15, 2026
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  • Tiger Brands Limited, a Top 40 JSE Limited company whose footprint extends across the African continent and beyond, is one of the largest manufacturers and marketers of FMCG products in Southern Africa, and has been for several decades. Tiger Brands has been built over many decades through the acquisition and clustering of businesses. Our strategy for succe...
    Read more about this company

     

    Sales Representative

    • Sell and promote Albany products to meet sales targets and increase market penetration

    WHAT YOU WILL DO

    • Sales
    • Account development
    • Understand sales routes and management thereof
    • Schedule regular route rides (minimum twice annually on each route)
    • Complete Call Cycles
    • Update Profile Cards on a daily basis
    • Planning for, and execution of promotion activations, including into distributor networks and clients
    • Manage returns and donations
    • Conduct pricing surveys
    • Liaise with Telesales
    • Manage discounts and conduct discount reviews
    • Understand and conduct bread stand placements
    • Understand and execute customer classification (look of success)
    • Fill in as a relief representative where required
    • Meet weekly and monthly sales targets
    • Build excellent relations with the trade and crews
    • Conduct weekly driver interviews to review route performance
    • Effective shelf exposure
    • Ensure displayed stock does not include damaged or out of date stock. 
    • Ensure display areas kept clean at all times.
    • TBFS management
    • Negotiated pricing platforms
    • Negotiate pricing strategies and deals within mandate
    • Merchandiser effectiveness
    • Manage relationship with TBFS in order to ensure effective use of order book, additional shelf space achieved, shelves properly stocked and clean, stock levels checked. 
    • Point of sales material erected where possible. Credit Returns
    • Credit returns minimized as per Bakery policy. 
    • Ensure TBFS manage stock rotation and rate of sale (ROS)
    • Customer relations
    • Open new accounts (PED)
    • Ensure outstanding monies collected
    • Ensure special deliveries made and customer queries handled.

    Quality

    • Understand the requirements of product quality
    • Learn how to deal with customer complaints
    • Report consumer complaints to Field Sales Manager
    • Manage market incidents
    • Understand and manage the withdrawal/recall process
    • Understand the logistics process
    • Trade Marketing
    • Build customer plans
    • Understand applicable Channel Strategies
    • Understand the Customer Management process
    • Understand Pricing Strategies

    WHAT YOU WILL BE MEASURED ON

    • Net sales target
    • Tiger market share
    • Customer profitability
    • POP effectiveness (ROAR)
    • Customer Satisfaction
    • Merchandising scorecard
    • Management of expenses

    WHAT YOU’LL BRING TO THE TABLE

    Key attributes and competencies

    • Personal Effectiveness – Analytical and problem-solving skills; ability to work under pressure; assertive, proactive and decisive; customer service orientation, detail oriented; excellent verbal and written communication skills, team player
    • Influencing Others – you influence others by demonstrating your desire to win and demonstrate your commitment to help your customers win at the point of purchase.
    • Owning It – you serve on our business’s front line and drive our growth.  You are passionate about sales at the point of purchase. You are committed to sales success and see yourself as responsible for your own success or failure.
    • Driving Long Term Results– you are fixated on hitting sales targets but you also look beyond today’s problems.
    • Developing Myself and Others – you are open to learning new things and you find ways to grow and develop your selling skills and abilities

    Experience

    • Matric or equivalent qualification
    • Minimum of 2 -3years sales experience in a FMCG environment
    • Proven track record of sales target achievement
    • Valid drivers’ license
    • Prepared to work long hours when required
    • Prepared to work weekends and public holidays
    • Prepared to work in informal and formal trade sector

    End Date: January 14, 2026

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Tiger Brands on tigerbrands.wd103.myworkdayjobs.com to apply

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