Optivet, previously known as Bev Meekel Consulting was founded by Bev Meekel in 1999. Bev successfully established a reputable and ethical Optometry and Veterinary Recruiting business with an extensive database and excellent track record.
BEV’s FAREWELL
Amanda Giessing and Deshnie Chetty have taken over the reins since July 2019. We endeavour to take...
Identify and open new accounts within the pet speciality sector, including independent and corporate stores, veterinary practices, groomers, trainers, and breeders.
Maintain and grow relationships through regular visits and a structured monthly call cycle.
Promote and demonstrate products, provide training, and ensure strong in-store merchandising and display.
Monitor stock levels, track wholesaler supply, and suggest promotions to improve product turnover.
Analyse sales trends, submit daily and monthly reports, and meet or exceed sales targets.
Stay informed about competitor products, pricing strategies, and industry trends.
Participate in promotions, company events, and management meetings as required.
Minimum Requirements
Matric / Grade 12
Certificate or diploma in sales, marketing, merchandising, or related field (preferred)
Minimum 5 years’ field sales experience in FMCG or pet speciality industry
Proven understanding of the pet industry or a clear affiliation with the sector
Genuine love for animals and passion for the pet industry
Valid driver’s license and own reliable vehicle
Willingness to travel extensively across the Western and Eastern Cape
Proficient in MS Office
Bilingual in English and Afrikaans
Strong communication, organisational, and relationship-building skills
Ability to work flexible hours for in-store promotions and events
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