Salesforce Marketing Cloud Campaign Specialist - Centurion at WNS Global Services

Essential Duties and Responsibilities:

• Design, build and refine email communications that support internal and external digital campaigns and ongoing requests from the business. 
• Collaborate with cross-functional teams to coordinate featured assets and content. 
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing.
• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications
• Perform QA testing to ensure links, images, segmentation lists, and dynamic content function properly and email renders accurately across various email clients. 
• Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods. 
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives. 
• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain our client's brand and style guidelines.
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations. 
• Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations. 
• Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations. 
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
• Serve cross-functional roles with Corporate Communications as needed or assigned.

Qualifications

Education and Experience:

• Bachelor’s degree/Diploma required, preferably in marketing, communications or related field
• 2 years of experience in email marketing/digital design with a marketing automation system required
• Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred
• Salesforce Marketing Cloud email certification preferred 
• Automotive industry experience preferred
• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
• Knowledge and Skill Requirements/Specialized Courses and/or Training:
• Knowledge of email marketing best practices and industry best practices.