SATIC: Marketing and Communications Specialist at PwC South Africa

• The Marketing and Communications Specialist (CMS) is responsible for executing comprehensive branding, communications, and marketing strategies as approved by the SATIC ExCo. This role requires an organised individual who can effectively manage multiple tasks and contribute to enhancing SATIC’s visibility and reputation through consistent support of marketing campaigns and brand communication initiatives.

Minimum Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 4–6 years of progressive experience in marketing and communications roles, preferably within a corporate, or agency environment.
• Proven track record in developing and executing integrated marketing strategies across digital, social, and traditional channels.
• Hands-on experience managing multi-channel campaigns, including content creation, social media management, and email marketing.
• Demonstrated ability to analyse marketing performance metrics and optimize campaigns for ROI.
• Experience with digital marketing tools and platforms, such as Google Analytics, SEO tools, CMS, CRM systems, and social media management platforms.
• Familiarity with brand management and maintaining consistent messaging across diverse channels.
• Strong background in content development, including writing, editing, and storytelling for various audiences.
• Experience collaborating with cross-functional teams and managing external vendors or agencies.
• Exposure to budget management and resource allocation for marketing initiatives.
• Knowledge of marketing automation tools (e.g., HubSpot, Mailchimp) and basic HTML/CSS for web updates is a plus.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Creative, proactive, and detail-oriented mindset

Responsibilities:

Strategy & Planning

• Development and formulation of comprehensive marketing strategies and annual marketing plans in alignment with organisational goals.
• Conduct market research, audience insights, competitor analysis, and channel assessments to inform strategic direction.
• Support campaign planning and budget allocation, ensuring data-driven decision-making and ROI optimisation.
• Collaborate with internal stakeholders to align marketing and communications initiatives with programme, business development, and organisational priorities.

Marketing Execution

• Execute SATIC’s approved brand and marketing plans, ensuring alignment with PwC global standards and local market needs.
• Manage the end-to-end execution of multi-channel marketing campaigns, including digital, email, content, social media, and offline channels.
• Coordinate with creative and content teams to produce high-quality marketing materials, assets, and collateral.
• Oversee the creation and maintenance of brand-aligned messaging, visuals, and digital presence.

Communications & Content

• Draft, edit, and review communications materials including press releases, newsletters, announcements, articles, and website content.
• Maintain consistent brand voice and messaging across all communication channels.
• Support media relations efforts and stakeholder communications as needed.

Digital Marketing

• Manage social media strategy, content calendars, and performance analytics.
• Oversee website content updates and improvements (in coordination with web/IT teams).
• Use analytics tools to track campaign performance, provide insights, and recommend optimisation strategies.

Collaboration & Stakeholder Engagement

• Partner with internal teams (e.g., programmes, HC, fundraising, business development) to support communications needs.
• Coordinate with external agencies, vendors, and partners to deliver high-quality outputs on schedule.
• Ensure consistent brand application across all internal and external touchpoints.

Monitoring, Reporting & Evaluation

• Track KPIs and prepare regular marketing and communications performance reports.
• Analyse results to measure effectiveness and inform continuous improvement.
• Support annual reviews of marketing and communications strategies and processes.

Stakeholder Engagement:

• Collaborate closely with the PwC South Africa’s Communication and Marketing Teams to align marketing and branding efforts as directed.
• Ensure SATIC’s priority and timeous delivery of any marketing, communication of branding collateral.
• Work closely with the business unit leads to ensure timeous delivery aligned with the marketing and comms plans.
• Support relationships with agencies, vendors, and partners for execution of marketing plans.