Segment Marketing Manager at Schneider Electric

Your Role – Magic happens when you bring great people together!

• This position is responsible for the support of the Industrial Automation Business Unit on all matters relating to Channel and Segment (End User) Marketing, as the marketing communications (MARCOMS) business partner. 

Key Activities Entail:

• Supporting the Channel and Segment Annual Marketing and Sales Plan (AMSP).
• Developing market segment intelligence for the creation of tailored market segment value-propositions and go-to-market strategies.
• Leading the execution of innovative and strategic business growth initiatives.
• Providing transversal support and working collaboratively with other functions in the organization.
• Driving market segment specific Offer deployments.
• Executing the digital transformation of channel management.
• Supporting the successful execution of events, through planning and coordinating, inviting of target audiences, provision of marketing collateral and post event communications.
• Supporting the segment and channel teams with market assessments, competitor analysis, efficient generation of qualified sales leads, driving marketing generated revenue, customer case studies, success stories etc.
• Assembling, localizing and deploying internal and external communication assets.
• Execution of the Channel Marketing animation program

Qualifications

About You

• Tertiary qualification in Marketing (minimum NQF6) with at least 5 years of experience in End User and Channel Marketing in the electrical and/or industrial automation or similar technology sector.
• Strong multi-project management skills with the ability to perform under high pressure.
• Experience in digital marketing would be a strong advantage – i.e. demand generation, channel management, e-commerce.
• Strong communication skills, both written and verbal through various formats.
• Attention to detail, proactive, dynamic and effective.
• Able to work independently and proactively.
• Willing to travel (up to 50% of working time)