Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focu...
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Long term growth of Beiersdorf Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.
Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives
Input into the brand portfolio development and partner with the Global marketing Team
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
Contribution toward development of annual Consumer Marketing Plan and gain approval for Strategy with the Marketing Manager Communication Development
Lead the adaption of global and regional communication assets for key innovations in the Consumer Marketing Space
Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
Lead and deliver an integrated communication approach (media plan) together with the media management team to develop and deliver consistent brand messaging across all channels
Your Profile
Min 5 years brand management experience in FMCG industry
Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
Excellent communication skills to manage diverse relationships both locally an internationally.
Ability to identify patterns in data and develop action plans in response.
Ability to lead a project team.
Ability to help develop Brand Managers.
Strong presentation and communication skills, good influencing skills.
Strong bias for action.
Able to lead internally and externally.
Strong stakeholder management skills.
Good analytical and financial skills for share analyses and business case development.
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