Digital Marketing Manager at Faircape Group

Key Responsibilities

Digital Campaign Management

• Manage and optimise digital marketing campaigns across Google, Meta, LinkedIn, Gmail and retargeting platforms
• Execute performance-driven campaigns focused on customer acquisition and lead generation
• Manage email marketing campaigns and CRM-based marketing initiatives
• Monitor campaign performance and continuously optimise digital activity to improve conversion rates
• Track campaign effectiveness and provide clear analytics, reporting, and insights to management
• Analyse digital performance data to identify opportunities for campaign optimisation and improved ROI

Brand & Campaign Management

• Maintain strong brand consistency across digital and physical marketing touchpoints
• Ensure website content, brand messaging, and digital assets align with overall brand strategy
• Translate brand positioning into effective digital marketing initiatives
• Assist in planning and executing integrated marketing campaigns across multiple channels
• Compile campaign project plans and manage timelines to ensure delivery against deadlines

Lead Generation & Commercial Growth

• Support marketing initiatives aimed at increasing customer acquisition and converting demand into active customers
• Identify and target relevant customer segments through data-driven digital marketing campaigns
• Build and maintain lead generation databases
• Work closely with the marketing and commercial teams to improve lead quality and conversion rates
• Support direct marketing initiatives and targeted customer outreach campaigns

Market Intelligence & Insights

• Research target audiences, industry trends, and competitor activity
• Analyse customer behaviour and digital journey insights to improve campaign performance
• Provide marketing insights that help guide future campaign strategy and optimisation

Activations & Marketing Execution

• Assist with planning and executing integrated marketing campaigns and activations
• Plan and execute on-the-ground activations, events, and promotional initiatives
• Support roadshows, field marketing activities, and building/site activations
• Coordinate below-the-line marketing initiatives such as flyer campaigns and direct marketing
• Coordinate campaign timelines and ensure effective delivery of marketing initiatives

Qualifications

• A tertiary qualification in Marketing, Communications, Business, Information Systems, Statistics or a related field

Experience & Knowledge

• Strong understanding of target audiences and customer journeys
• Proven experience managing and optimising digital campaigns
• Hands-on experience with Google Ads, Meta Ads, LinkedIn campaigns and retargeting etc. 
• Experience tracking campaign performance and optimising campaigns based on data insights

Experience using tools such as:

• Google Analytics
• Google Tag Manager
• Google Search Console
• Google My Business
• Strong understanding of SEO and digital lead generation strategies
• Experience within the ISP or telecommunications industry would be advantageous

Skills & Attributes

• Strong analytical and data interpretation ability
• Attention to detail and objective-driven approach
• Results-oriented and commercially aware
• Ability to translate marketing data into clear insights and actionable improvements
• Strong organisational and project management skills
• Excellent written and verbal communication skills
• Ability to work both independently and collaboratively within a team
• Ability to prioritise multiple campaigns and deadlines
• Strong brand awareness and ability to maintain brand consistency

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Two written references to be supplied