Senior Brand Manager, Eucerin at Beiersdorf

YOUR TASKS

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives.
• Input into the brand portfolio development and partner with the Global marketing Team.
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager.
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy.

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space.
• Co-create 360 launch activation campaigns and ensure smooth implementation.
• Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

Brand Management

• Input into Consumer Annual marketing plan.
• Responsible for deployment of plan OTIF (On Time, In Full), within budget.
• Responsible for developing the approved Local Pipeline & manage new product development & successful deployment.
• Input into pricing and promotions - give recommendations to Customer team.
• Manage and lead the artwork development process and deliver on time.
• Input into claims development, and responsible for legal approval.
• Manage cross category projects where applicable.

Market Understanding

• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market.
• Responsible for keeping abreast of developments in market and in trade.
• Responsible for keeping abreast of R&D/NPD/Tech developments in their categories.
• Responsible for category and competitor reviews.

Project Management

• Assist team members in terms of key brand elements (Brand essence and authorship) and business processes.
• Input into customer marketing plan priorities ensuring they align with Marketing plans.
• Responsible for project managing NPD/ Launch/Relaunch process within the business & managing cross functional teams.
• Input into Annual Business Plan, presenting to Sales Team, and assisting with finalization of ABP presentation for MD.

YOUR PROFILE

• Education: Tertiary qualification (BCOM, BA, IMM).
• Minimum 5 years' experience in brand management in an FMCG industry.
• Marketing skills: ATL & BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development and concept development.
• Broad set of commercial skills with a working understanding of all business functions and key business processes.
• Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.
• Good analytical and financial skills for share analyses and business case development.
• Strong presentation and communication skills, good influencing skills. Strong bias for action. Able to lead internally and externally. Strong stakeholder management skills.
• Ability to identify patterns in data and develop action plans in response.
• Ability to lead a project team.
• Ability to help develop Brand Managers.