Internship & Experience Job Opportunities at Beiersdorf

YOUR TASKS

Your internship will take place at our office in Durban, South Africa.

Right from the start you will have the opportunity to work independently on diverse tasks in an experienced and dedicated international team of specialists. You’ll join a fast-changing, dynamic environment, and work closely with external and internal partners. Typical projects you will be assigned to could include:

• Support the development and execution of brand strategies in collaboration with senior brand managers.
• Conduct market research and analysis to identify customer needs and market trends.
• Assist in the creation and implementation of marketing campaigns across various channels, including social media, print, and TV.
• Collaborate with creative teams to develop engaging and effective advertising campaigns.
• Analyze campaign performance and provide recommendations for improvement.
• Stay up to date on our brand, products, and target customers.
• Monitor and report on market trends and competitor activities.

YOUR PROFILE

• You are currently studying in your Bachelors or Masters – or you have recently finished your university.
• You have a positive attitude, are highly organized and detail oriented and have a growth mindset.
• You have already gained some work experience in Marketing, e.g., as part of previous internships.
• You have experience in online, social, digital Marketing operations.
• You don’t have more than 2 years of work experience after finishing your university degree.
• You can speak English, because English is our corporate language.
• You have an advanced skill level in Microsoft Excel & PowerPoint.
• You are on site in Durban, South Africa (home office is possible up to 2 days a week).
• You want to become an active team member, take on responsibility, work independently, and contribute your ideas.
• You can imagine developing your potential with us in the long-term global career (many former interns or working students later find themselves in various positions at Beiersdorf).

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ROLE PURPOSE

Support the business steering of NIVEA Brand categories for SSA (Management Unit: Southern Africa & Central East West Africa) countries on topline, profitability, and marketing investments by bringing relevant insights promptly to the table to have meaningful discussions, right decisions, and actionable outcomes. Perform marketing controlling activities i.e., forecast, planning, analyzing, create standardization and digitalization across SSA with regards to processes, templates, reports, and dashboards used for business partnering with marketing teams.

MAIN ACCOUNTABILITIES

Business partnering:

• Be the key contact person for MU Southern Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling topics.
• Provide data consolidation, analyses, simulations, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams.
• Actively steer the financial performance and defined KPIs for SSA with the marketing teams providing an objective viewpoint on the business situation, highlighting deviations, and initiating countermeasures.
• Work jointly with marketing directors and marketing teams for innovation business case, identifying white space entry and other business opportunities and support with business cases or investment evaluations, and other marketing-related processes.
• Collaborate closely with sales controllers on the key finance processes, sales & operations planning (S&OP) and business review meeting.

Marketing Controlling:

• Steer NIVEA Category SOI (NGS-MII) as well as gap analysis YTD vs. Plan/Forecast and previous years.
• Prepare monthly category business reviews (Net Sales, Gross Margin, Sales & Margin Driver) with focus on YTD & YTG performance vs Forecast.
• Performance category analysis to identify risks and opportunities.
• Ensure data quality in BASE, marketing budget tracking tool, and use it as a single source of marketing budget steering.
• Support NIVEA Marketing Controlling Manager - SSA on the marketing budget steering by preparing a monthly marketing budget tracking.

Budgeting and forecasting:

• Support the planning process for launch/relaunch and marketing budgets for SSA.
• Create transparency in planning process with regards to:
  • Media investments
  • Non-working media investments
  • Customer marketing spends.
• Ensure the data quality in marketing budget tracking tool e.g., GLs, cost centers and internal orders, and use it as a bottom-up for marketing budget planning and submission.
• Input all submissions required from marketing controlling unit e.g., key new product initiative (Net Sales, Gross Margin, Marketing Budget), relaunches, marketing budget plan or any others required in the system (TM1) and prepare assigned PPT and Excel submissions.
• Work jointly with marketing team to utilize MediaX (Media planning tool) and integrate it into the planning and tracking.

Others:

• Initiate and drive marketing controlling related projects, striving to add value through automation.
• Perform and/or manage other projects, tasks and assignments not stipulated on the job description as and when required.

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YOUR TASKS

Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.

Market Understanding and Development

• Identify market challenges, opportunities and right focus in terms of Consumer Marketing Objectives.
• Input into the brand portfolio development and partner with the Global marketing Team.
• Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager.
• Build in depth understanding of local consumers and shoppers to input into Consumer market strategy.

Communication Development

• Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space.
• Co-create 360 launch activation campaigns and ensure smooth implementation.
• Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
• Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

Brand Management

• Input into Consumer Annual marketing plan.
• Responsible for deployment of plan OTIF (On Time, In Full), within budget.
• Responsible for developing the approved Local Pipeline & manage new product development & successful deployment.
• Input into pricing and promotions - give recommendations to Customer team.
• Manage and lead the artwork development process and deliver on time.
• Input into claims development, and responsible for legal approval.
• Manage cross category projects where applicable.

Market Understanding

• Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market.
• Responsible for keeping abreast of developments in market and in trade.
• Responsible for keeping abreast of R&D/NPD/Tech developments in their categories.
• Responsible for category and competitor reviews.

Project Management

• Assist team members in terms of key brand elements (Brand essence and authorship) and business processes.
• Input into customer marketing plan priorities ensuring they align with Marketing plans.
• Responsible for project managing NPD/ Launch/Relaunch process within the business & managing cross functional teams.
• Input into Annual Business Plan, presenting to Sales Team, and assisting with finalization of ABP presentation for MD.

YOUR PROFILE

• Education: Tertiary qualification (BCOM, BA, IMM).
• Minimum 5 years' experience in brand management in an FMCG industry.
• Marketing skills: ATL & BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development and concept development.
• Broad set of commercial skills with a working understanding of all business functions and key business processes.
• Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.
• Good analytical and financial skills for share analyses and business case development.
• Strong presentation and communication skills, good influencing skills. Strong bias for action. Able to lead internally and externally. Strong stakeholder management skills.
• Ability to identify patterns in data and develop action plans in response.
• Ability to lead a project team.
• Ability to help develop Brand Managers.