Senior Brand Manager- NP at Nestle

Position Snapshot

Nestle is the world's leading nutrition, health, and wellness company. We’re looking for an experienced Senior Brand Manager who is passionate about uncovering consumer insights and delivering innovative marketing to join our dynamic Nestle Professional Marketing Team. You will be responsible for developing, implementing, and executing marketing initiatives and activities for Nestle Professional. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), project management, analysing, planning, implementing, coordinating and controlling the product offering, positioning, pricing, promotion and distribution of Nestle Professional products within the Out of Home channel. You will join a dynamic and fast-paced environment and you will generate strategies that grow market share and brand’s reputation, improve customer experience, and drive sustainable profitable growth.

Position Summary

• Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.

• Collaborate with Functional teams to implement Brand strategy

• Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.

• Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.

• Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.

• Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager 

A day in the life of...

• Generate consumer and customer insights for translation into strategies, plans and activities.

• Use business processes and resources to translate insights into innovative solutions.

• Grow the footprint of existing brands in the Out of Home channel.

• Generate Integrated Commercial Plans using deep understanding of trade partners, integrated with consumer needs, in order to grow sales value.

• Create and Implement strategies, meeting brand, category and business needs that deliver sustained profitable growth and which are in line with international requirements.

• Develop comprehensive marketing plans that bring brands to life through creative implementation to achieve strategic goals.

• Launch of SKUs relevant to the product category to ensure sustainable profitable growth.

• Manage, implement and monitor plans, deliver them on target, in line with strategy and on time.

• Build marketing knowledge and best practice.

What will make you successful

• Bachelor’s degree in Marketing or Marketing related focus / Honours preferred

• Minimum of 5 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade

• Ingenious - An innovative yet objective thinker

• Pioneer – an Innovative individual with a ‘can do’ attitude / entrepreneurial & commercial acumen

• Astute - Ability to deliver projects in full, on time and to the highest quality

• Resilient – Driven to get the best result and win, Challenges themselves and others

• Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires

• Must have strong analytical skills i.e. use research, information when solving problems and come up with well thought through solutions