Senior Campaign Manager at Collinson

Purpose of the job

• We are looking for a strategically minded, delivery-focused Senior Campaign Manager to oversee the operations, resource planning, and performance of our global communications enablement function. You’ll lead a team of Campaign Managers, Traffic Managers, and Executives, ensuring campaign delivery is aligned with business priorities, strategically sequenced, and executed with excellence.
• This is a senior team leadership role — ideal for someone who combines hands-on delivery capability with process rigour, stakeholder diplomacy, and the ability to drive continuous improvement across a busy, multi-channel campaign environment.
• You’ll collaborate closely with the VP of Channel Communications, Head of Marketing Operations, and senior stakeholders across Content, Brand, Digital, Data, and Regional Marketing.

Key responsibilities

Strategic Campaign Operations

• Shape and embed best practices for campaign planning, briefing, execution, and reporting
• Oversee the full end-to-end delivery of all lifecycle communications, Newsletters and targeted campaigns across consumer and partners, ensuring Campaign Managers are equipped with the required tools and resources to execute
• Own, maintain, and deliver against a strategic 120-day plan aligned with business objectives, , including BAU and project workstreams
• Drive proactive resourcing, cross-team planning, and prioritisation with regional and audience leads
• Ability and understanding of planning end-to-end campaigns with content and data teams when required

Strategic Campaign Operations

• Shape and embed best practices for campaign planning, briefing, execution, and reporting
• Oversee the full end-to-end delivery of all lifecycle communications, Newsletters and targeted campaigns across consumer and partners, ensuring Campaign Managers are equipped with the required tools and resources to execute
• Own, maintain, and deliver against a strategic 120-day plan aligned with business objectives, , including BAU and project workstreams
• Drive proactive resourcing, cross-team planning, and prioritisation with regional and audience leads
• Ability and understanding of planning end-to-end campaigns with content and data teams when required

Performance & Reporting

• Evolve and embed campaign performance reporting standards and governance working with SME’s and data teams
• Lead monthly and quarterly campaign and communications performance reviews with relevant stakeholders
• Use insight to make recommendations on future campaigns and communications

Process & Tooling Leadership

• Lead continuous improvement of planning, tracking, briefing and QA processes along the Traffic/Project Manager
• Govern platform usage of teams (with Traffic/Project Manager) (e.g. Aha!, Jira, Confluence, Salesforce Marketing Cloud) to ensure consistency and effectiveness
• Standardise intake, approval, and delivery documentation across various teams and stakeholders

Stakeholder Alignment & Escalation Point

• Serve as the key delivery escalation point for all campaign activity
• Work with the VP of Channel Communications to align campaign sequencing with channel capacity
• Manage key relationships with SMEs, content leads, digital, legal, strategy and data functions

Leadership & Team Development

• Lead, coach, and grow the Campaign and Traffic Management team – supporting in tasks, mentoring for upskilling requirements and opportunities and ensuring best practice knowledge is shared and understood
• Partner with Marketing Ops and HR on long-term team growth and capacity modelling
• Raise blockers and make recommendations on structure, tools and workflow to the business

Key skills

• 7–10 years' experience in marketing delivery, campaign operations, or marketing project leadership
• Proven experience managing multi-role teams (campaign, traffic, ops) in a comms-heavy environment
• Strong command of campaign channel mechanics (Email, SMS, Push, In-App, Web)
• Deep experience with Martech/workflow tools – e.g. Jira, Aha!, Confluence, Salesforce Marketing Cloud
• Able to navigate senior stakeholder relationships and balance conflicting priorities
• Experience aligning teams across BAU and transformation delivery tracks

Mindset:

• Calm authority – You bring stability and clarity to high-pressure situations
• Strategic thinker, tactical executor – You zoom out to plan, zoom in to fix
• Solutions-driven – You challenge blockers with practical, people-focused solutions
• Performance-aware – You balance quality, speed, and output
• Trusted leader – You earn confidence through delivery, not just direction.