Senior Conceptual Copywriter - Net#work BBDO at TBWA\ South Africa

Key Creative Responsibilities

• Concept Development: Brainstorm big, innovative ideas alongside Art Directors and the broader creative team for 360-degree campaigns.
• Copywriting and Editing: Write high-converting, engaging copy for digital, social, print, broadcasting, OOH, and experimental platforms.
• Brand Voice Mastery: Development, maintain, and evolve brand tone of voice guidelines for a variety of client portfolios.
• Pitching & Presenting: Craft persuasive pitch decks and confidently present creative concepts to internal stakeholders and key client.
• Mentorship: Review the work of junior writers and interns, providing constructive feedback to foster their creative growth.
• Collaboration: Work closely with Account Managers, Strategist, and Designers to ensure all messaging aligns with client KPIs and strategic objectives.

Requirments

• Experience: 5+ years of copywriting experience within a recognised advertising or creative agency.
• Awards: We are looking for a Senior Copywriter with a list of awards both locally and internationally to their with proven case studies.
• Portfolio: A stellar portfolio showcasing conceptual thinking, big brand campaigns, and diverse long and short form copy.
• Strategic Thinking: Ability to dissect marketing briefs and extract the core insight to drive creative messaging.
• Cultural Fluency: A deep understanding of the local South Africa market, consumer behavior, and emerging cultural trends.
•  Communication: Flawless written English and exceptional verbal presentation skills (multilingualism is a major plus in the local market).
• AI Fluency: You haven't just heard about AI, you are dabbing in it already. You don't see AI as the end of our industry, you view AI as another tool in your toolbox that will help drive your creative abilities exponentially.