Jobs at TBWA\ South Africa

Key Responsibilities

Strategic Internal Communications

• Develop and guide internal communications strategies aligned to broader business priorities.
• Drive a “One Voice” communications approach across multiple markets and regions.
• Translate complex business strategy into clear, engaging, and culturally resonant employee messaging.
• Support organisational alignment through strategic internal narrative development.

Messaging & Narrative Development

• Develop messaging frameworks and communication architectures.
• Create tone-of-voice and messaging guardrails for regional adaptation.
• Ensure consistency in internal positioning, storytelling, and employee communication across markets.
• Build thematic content pillars that reinforce organisational culture and strategic priorities.

Executive & Stakeholder Advisory

• Provide strategic communications counsel to senior stakeholders and leadership teams.
• Guide internal stakeholders on best-practice employee engagement and communications approaches.

Support strategic business moments including:

• Organisational transformation
• Leadership communications
• Change management initiatives
• Business and cultural alignment programmes
• Technology and innovation communications

Toolkit & Playbook Development

• Develop strategic playbooks and toolkits for implementation across multiple regions.
• Create communication frameworks and guidance documents to support consistency across markets.
• Build scalable internal communications approaches and governance models.

Strategic Campaign Development

• Support strategic ideation for internal campaigns and employee engagement initiatives.
• Shape communication narratives and storytelling approaches for key business priorities.
• Provide strategic oversight on communications concepts and content direction.

Required Experience & Skills

Experience

Minimum 6–8 years’ experience in:

• Internal communications
• Corporate communications
• Employee engagement
• Strategic communications

Proven experience working within:

• Large corporate or multinational environments
• Pan-African or multi-market organisations
• Matrixed stakeholder environments

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Key Creative Responsibilities

• Concept Development: Brainstorm big, innovative ideas alongside Art Directors and the broader creative team for 360-degree campaigns.
• Copywriting and Editing: Write high-converting, engaging copy for digital, social, print, broadcasting, OOH, and experimental platforms.
• Brand Voice Mastery: Development, maintain, and evolve brand tone of voice guidelines for a variety of client portfolios.
• Pitching & Presenting: Craft persuasive pitch decks and confidently present creative concepts to internal stakeholders and key client.
• Mentorship: Review the work of junior writers and interns, providing constructive feedback to foster their creative growth.
• Collaboration: Work closely with Account Managers, Strategist, and Designers to ensure all messaging aligns with client KPIs and strategic objectives.

Requirments

• Experience: 5+ years of copywriting experience within a recognised advertising or creative agency.
• Awards: We are looking for a Senior Copywriter with a list of awards both locally and internationally to their with proven case studies.
• Portfolio: A stellar portfolio showcasing conceptual thinking, big brand campaigns, and diverse long and short form copy.
• Strategic Thinking: Ability to dissect marketing briefs and extract the core insight to drive creative messaging.
• Cultural Fluency: A deep understanding of the local South Africa market, consumer behavior, and emerging cultural trends.
•  Communication: Flawless written English and exceptional verbal presentation skills (multilingualism is a major plus in the local market).
• AI Fluency: You haven't just heard about AI, you are dabbing in it already. You don't see AI as the end of our industry, you view AI as another tool in your toolbox that will help drive your creative abilities exponentially.