Senior Internal Communications Specialist - Magna-Carta JHB at TBWA\ South Africa

Key Responsibilities

Strategic Internal Communications

• Develop and guide internal communications strategies aligned to broader business priorities.
• Drive a “One Voice” communications approach across multiple markets and regions.
• Translate complex business strategy into clear, engaging, and culturally resonant employee messaging.
• Support organisational alignment through strategic internal narrative development.

Messaging & Narrative Development

• Develop messaging frameworks and communication architectures.
• Create tone-of-voice and messaging guardrails for regional adaptation.
• Ensure consistency in internal positioning, storytelling, and employee communication across markets.
• Build thematic content pillars that reinforce organisational culture and strategic priorities.

Executive & Stakeholder Advisory

• Provide strategic communications counsel to senior stakeholders and leadership teams.
• Guide internal stakeholders on best-practice employee engagement and communications approaches.

Support strategic business moments including:

• Organisational transformation
• Leadership communications
• Change management initiatives
• Business and cultural alignment programmes
• Technology and innovation communications

Toolkit & Playbook Development

• Develop strategic playbooks and toolkits for implementation across multiple regions.
• Create communication frameworks and guidance documents to support consistency across markets.
• Build scalable internal communications approaches and governance models.

Strategic Campaign Development

• Support strategic ideation for internal campaigns and employee engagement initiatives.
• Shape communication narratives and storytelling approaches for key business priorities.
• Provide strategic oversight on communications concepts and content direction.

Required Experience & Skills

Experience

Minimum 6–8 years’ experience in:

• Internal communications
• Corporate communications
• Employee engagement
• Strategic communications

Proven experience working within:

• Large corporate or multinational environments
• Pan-African or multi-market organisations
• Matrixed stakeholder environments