Accenture solves our clients' toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. We partner with more than three-quarters of the Fortune Global 500, driving innovation to improve the way the world works and lives. With expertise across more than 40 industries and all business functions, we deliver...
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Collaborate (and work closely) with the creative team from brainstorming to conceptual development
Conceptualize ideas into concrete, actionable concepts that meet the client’s needs and add value beyond the basic requirements.
Understanding of retail marketing.
Grasp the brief and strategy to ensure clarity before undertaking tasks and seek solutions
Research, brainstorm and understand the client's needs and target audience
Strategic thinking, analyses situations and respond with solutions
Craft quality copy that is suited to all forms of advertising (i.e. TVC, radio, print, social media, digital banners, retail focus and brand voice etc.)
Understand relevant social media platforms and tools and understand the fundamentals of great content marketing. (Social media content and it’s best practices)
Comfortably adapt voice, style, and other characteristics in accordance with the client’s brief
Proofread copy to ensure there are no spelling/grammar/tonal errors
Present final copy to the Creative Director and Creative Group Head
Guide and support the junior creative team by providing constructive feedback
Keep abreast of advertising trends within industry best practices
Qualifications:
Tertiary qualification in Copywriting / Advertising
Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.)
Minimum 4 years working experience as a Senior Copywriter in a traditional Advertising Agency
ATL & TTL experience is essential
Digital: sound knowledge and experience in digital writing, some retail knowledge, an interest in industry trends (i.e. Social media) and an understanding of principles and best practice (will be advantageous)
An excellent command of the English language (both verbal and written)
Strong presentation skills
Strong time management skills in a retail fast paced environment
Strong multitasking skills (ability to work on multiple campaigns/briefs at any given time)
An online portfolio showcasing all ATL & TTL is essential
Abreast with AI tools available
Personal Attributes:
Team player with the ability to work independently
Able to work under pressure
Passion for pushing the envelop
A love of creating fresh creative.
Understanding of retail
Proactive
Reliable and accountable
Resilient
Deadline driven
Meticulous with attention to detail
Other: Comfortable to work on-site and comfortable to work alcohol brands
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