Senior Copywriter - Sandton at TBWA\ South Africa

Key Purpose:

• Ability to interrogate the brief and strategy in order to produce world-class ideas, craft in copywriting and results on all conventional and unconventional media types for their client/potential client.

Creative

• To assist their CDs in building the creative reputation of Hunt Lascaris.
• To take accountability in ensuring all their creative output consistently meets the highest quality standards.
• To present creative work internally and externally in a clear, professional and impactful manner.
• To produce and craft original and great concepts and copy proactively and in response to creative briefs of existing clients or potential clients.
• Work with Strategy & Account Management to understand the clients’ brand and manage projects in a way that will support the delivery of iconic work for the brand.
• Actively encourage and facilitate collaboration within the creative department and other departments within Hunt Lascaris.
• Stay aware of current trends, popular culture, ideas, work in order to confidently stay ahead of the curve and stay relevant and contemporary.
• Consistently develop and refine their craft in a way that demonstrates a real passion for the work they do.
• To contribute to the shop window (local and international awards).

Business Management

• Accurate recording of work time.
• Actively participate in new business pitches and business development when required.
• Responsibility to spread positive sentiment and not to add fuel any negative sentiments in a way that is destructive to Hunt Lascaris’ reputation both internally and externally.

People/Collaboration

• To help develop the creative department to anticipate and reflect the changing needs of Hunt Lascaris and its’ clients through on the job development, active participation in the creative department (e.g. Disruption, training, and other company initiatives)
• Provide feedback to your Creative Director regarding improvements that could be made to the creative department and Hunt Lascaris.
• Has actively supported and involved team members at the appropriate time to resolve issues.
• Has encouraged all members to look for collaborative ways to make the Hunt Lascaris a great place to work.

Requirements

Knowledge and Experience required:

• 5 years plus as a copywriter in a leading creative agency/company that has generated or can generate and produce world-class ideas and copy for Hunt Lascaris and their clients or potential clients.

Skills and Educational Requirements:

• World-class copywriting ability.
• Technical writing proficiency.
• Presentation skills.
• Strategically minded.
• Diverse writing style. (profound, comedy, epic, poetic)
• Technical understanding of tv & content production, edits, sound, music, voice and direction.

Optional extras:

• Influencer, opinion leader, blog site, editorial experience, poetry, After Effects, 3D rendering, illustration, editing, design, songwriter, sound production, artist.

Behavioral attributes:

• Inspirational, ambitious, determined, courageous, collaborative, creatively expressive, something to prove, chip on their shoulder, adaptable, can and does embrace change.
• And above all, accountable for the accounts and work he/she/they contributes towards