Senior Creative Copywriter at Hollywoodbets

Skill Set

• Brand voice & storytelling
• Multi channel copywriting
• Creative concepting
• Data led optimisation
• Compliance awareness

Responsibilities

Strategic & Creative Leadership

• Own and evolve the group brand voice across all platforms, ensuring it remains distinctive, consistent, and impactful
• Lead copy direction for major campaigns, promotions, and brand initiatives
• Drive the development of powerful, insight-led creative concepts aligned to business and marketing objectives
• Translate strategic briefs into compelling campaign ideas, messaging territories, and creative platforms
• Lead the development of campaign messaging frameworks that guide content delivery across channels
• Collaborate cross-functionally with designers, marketers, and stakeholders to shape and refine concepts from ideation through to rollout
• Act as a key creative voice, ensuring conceptual integrity and strategic alignment across all work
• Mentor and guide junior copywriters, elevating both creative thinking and delivery standards

Creative Concept, Ideation & Strategic Copy Development

• Lead and actively contribute to ideation sessions, generating innovative, insight-driven concepts and creative territories
• Develop high-level campaign narratives and messaging platforms that resonate with target audiences
• Craft strategic, campaign-level copy that articulates brand positioning, value propositions, and promotional messaging
• Translate complex business objectives, product offerings, and audience insights into clear, persuasive messaging strategies
• Build cohesive storytelling frameworks and messaging hierarchies across integrated campaigns
• Define and guide tone, voice, and messaging approaches across audiences, channels, and brands
• Ensure all creative concepts are grounded in strong insights, customer understanding, and brand strategy

Content Delivery & Quality Oversight

• Responsible for the delivery of high-quality, strategically aligned copy across key marketing channels
• Ensure consistency, clarity, and effectiveness of messaging across multiple touchpoints and campaigns
• Ensure content outputs meet creative, strategic, and brand standards
• Manage campaign messaging to maintain impact and alignment
• Ensure messaging is effectively translated into channel-specific content
• Ensure creative excellence with commercial objectives to support engagement and conversion goals
• Ensure timely and efficient provision of content across multiple concurrent projects

Creative Collaboration & Influence

• Partner closely with creative, marketing, and product teams to align messaging with overall campaign and business strategy
• Facilitate collaboration between copy, design, and other disciplines to ensure integrated and cohesive outputs
• Present and articulate creative concepts and messaging strategies to stakeholders
• Influence stakeholders to ensure delivery of strategically sound and creatively compelling work

Brand Stewardship & Compliance

• Ensure all messaging aligns with brand guidelines, tone of voice, and positioning
• Maintain consistency and integrity of the brand voice
• Work closely with legal and compliance teams to ensure regulatory adherence

Performance & Continuous Improvement

• Leverage data, audience insights, and market trends to inform and refine messaging strategies
• Continuously assess and optimise campaign messaging to improve effectiveness
• Stay up to date with industry trends, competitor activity, and emerging creative practices

Qualifications

• Diploma/ Degree in related field (Advantageous)
• 5+ years’ experience as a copywriter, with at least 2 years in a senior or lead role
• Proven experience writing for digital-first brands
• Strong portfolio showcasing campaign work, promotional copy, and brand storytelling
• Excellent command of the English language (additional South African languages are an advantage) (Advantageous)
• Experience in the betting, gaming, sports, or entertainment industry (Advantageous)
• Understanding of CRM, UX writing, and conversion-focused copy (Advantageous)
• Familiarity with SEO principles and performance marketing (Advantageous)

Apply Before 07/01/2026