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  • Posted: Mar 28, 2025
    Deadline: Not specified
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  • The Ignition Group is one of Africa's largest providers of technology, media, telecommunication and financial services, and is built around a powerful purpose - to make life better through innovative technology. We approach markets that are traditionally complex and contested, and then simplify them, making life easier for consumers, and business more effic...
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    Senior Data Analyst

    Key roles and responsibilities :

    Data Analysis and Insights Generation:

    • Analyse large volumes of clickstream, web, and CRM data using advanced SQL and web analytics tools to generate actionable insights for product, marketing, and commercial teams.
    • Conduct deep-dive analysis on user behaviour, engagement trends, and conversion metrics across digital platforms.
    • Present and analyse critical business metrics for the monthly EXCO report and engage regularly with management to drive data-informed decisions.

    Data Engineering and Manipulation:

    • Perform data wrangling, cleansing, and transformation to ensure accuracy and reliability in reporting.
    • Handle unstructured data and integrate information from various sources, including GA4, SQL databases, and third-party APIs.
    • Develop advanced data models to support predictive analytics and segmentation strategies.
    • Define Schema Requirement Definitions (SDR) for GA4 custom events to ensure accurate event tracking and measurement.

    Web and Digital Analytics:

    • Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio to track and analyze website and app performance.
    • Monitor and optimize web conversion funnels, user journeys, and engagement metrics across digital platforms.
    • Support tools to optimize user experience and digital product performance.
    • Ensure effective tagging and tracking strategies for new feature releases and marketing campaigns.

    Data Visualization and Reporting:

    • Build and maintain business performance dashboards for automated reporting on key KPIs using Google Looker Studio and Microsoft Power BI.
    • Enhance funnel reporting for both buyer and seller journeys, enabling detailed e-commerce performance insights at the product level.
    • Develop real-time data reporting frameworks for operational and strategic decision-making.

    Collaboration and Stakeholder Communication:

    • Work closely with cross-functional teams (Product, Marketing, Technology, and Commercial) to align analytics efforts with business objectives.
    • Act as the primary point of contact for data analytics initiatives, translating complex findings into actionable business recommendations.
    • Provide training and mentorship to junior analysts on best practices in data analysis, web analytics, and reporting automation.

    Education :

    • Bachelor’s degree in computer science, Statistics, Mathematics, Economics, or related field.

    Experience :

    • 5 - 8 years of proven experience in data analytics, digital analytics, and business analytics.
    • Experience in website and mobile app analytics, including GA4 custom event tracking and reporting.
    • Experience writing Schema Requirement Definitions (SDR) for GA4 events.
    • Advantageous: Experience with Snowflake, Azure Databricks, Firebase A/B testing, Optimizely, Google Tag Manager, and Python/R.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Ignition Group on ignition.mcidirecthire.com to apply

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