Senior Data Analyst at Ignition Group

Key roles and responsibilities :

Data Analysis and Insights Generation:

• Analyse large volumes of clickstream, web, and CRM data using advanced SQL and web analytics tools to generate actionable insights for product, marketing, and commercial teams.
• Conduct deep-dive analysis on user behaviour, engagement trends, and conversion metrics across digital platforms.
• Present and analyse critical business metrics for the monthly EXCO report and engage regularly with management to drive data-informed decisions.

Data Engineering and Manipulation:

• Perform data wrangling, cleansing, and transformation to ensure accuracy and reliability in reporting.
• Handle unstructured data and integrate information from various sources, including GA4, SQL databases, and third-party APIs.
• Develop advanced data models to support predictive analytics and segmentation strategies.
• Define Schema Requirement Definitions (SDR) for GA4 custom events to ensure accurate event tracking and measurement.

Web and Digital Analytics:

• Utilize Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio to track and analyze website and app performance.
• Monitor and optimize web conversion funnels, user journeys, and engagement metrics across digital platforms.
• Support tools to optimize user experience and digital product performance.
• Ensure effective tagging and tracking strategies for new feature releases and marketing campaigns.

Data Visualization and Reporting:

• Build and maintain business performance dashboards for automated reporting on key KPIs using Google Looker Studio and Microsoft Power BI.
• Enhance funnel reporting for both buyer and seller journeys, enabling detailed e-commerce performance insights at the product level.
• Develop real-time data reporting frameworks for operational and strategic decision-making.

Collaboration and Stakeholder Communication:

• Work closely with cross-functional teams (Product, Marketing, Technology, and Commercial) to align analytics efforts with business objectives.
• Act as the primary point of contact for data analytics initiatives, translating complex findings into actionable business recommendations.
• Provide training and mentorship to junior analysts on best practices in data analysis, web analytics, and reporting automation.

Education :

• Bachelor’s degree in computer science, Statistics, Mathematics, Economics, or related field.

Experience :

• 5 - 8 years of proven experience in data analytics, digital analytics, and business analytics.
• Experience in website and mobile app analytics, including GA4 custom event tracking and reporting.
• Experience writing Schema Requirement Definitions (SDR) for GA4 events.
• Advantageous: Experience with Snowflake, Azure Databricks, Firebase A/B testing, Optimizely, Google Tag Manager, and Python/R.