Senior Design Lead – Visual Identity & Brand Systems at Avatar International

Key Responsibilities:

• Oversee the consistent and accurate application of visual identity across all client deliverables
• Regularly update and maintain client VI toolkits and guidelines to reflect brand evolution
• Train partner agencies and internal teams on how to apply visual identity systems effectively
• Introduce and integrate AI tools to improve workflow efficiency and creative output
• Stay on top of industry design trends and innovations; bring fresh inspiration to the team
• Monitor visual trends and communication styles in the finance and fintech sectors to ensure we’re competitive and distinctive
• Collaborate with strategy, creative, and account teams to ensure design decisions align with brand goals
• Lead internal design QA processes to ensure accuracy and excellence
• Mentor and inspire junior designers, encouraging best-in-class design craft and attention to detail

Requirements

• 8+ years of experience in a creative or design leadership role, preferably in an agency environment
• Deep understanding of brand systems and visual identity development
• Strong conceptual thinker with impeccable attention to detail
• Confident communicator and trainer—able to present and articulate design rationale clearly
• Skilled in Adobe Creative Suite and Figma; familiarity with AI design tools (e.g. Midjourney, Firefly, ChatGPT, etc.) a big plus
• Curious, proactive, and always looking to push creative boundaries
• Experience working with clients in financial or fintech categories is a strong advantage