Jobs at Marcus Evans Group

• The Lead Generation Executive is responsible for identifying and engaging senior-level decision-makers, building targeted prospect databases, and supporting strategic marketing initiatives that drive sponsorship and business development opportunities. The role requires strong research capabilities, market intelligence gathering, and campaign execution to ensure the success of industry events and commercial objectives.
• This is an in-person role located in our Cape Town office.

Key Responsibilities

• Conduct in-depth market research to identify and profile senior decision-makers, including CEOs, CFOs, Directors, and other C-suite executives aligned with event themes and business objectives.
• Develop, maintain, and optimize targeted prospect databases using CRM systems, industry databases, and professional networking platforms such as LinkedIn.
• Gather, verify, and maintain accurate, relevant, and up-to-date market intelligence to support marketing campaigns and event development.
• Analyze industry trends, target markets, and geographic regions to identify high-value prospects and business opportunities.
• Support the development and execution of integrated marketing campaigns aimed at generating qualified leads and sponsorship opportunities.
• Collaborate with cross-functional teams to enhance the effectiveness and reach of event marketing initiatives.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications & Experience

• Degree or Diploma in Marketing, Business Administration, Communications, or a related field.
• Experience in lead generation, market research, business development, or data-driven prospecting.
• 1–2 years of practical marketing experience will be advantageous.
• Strong analytical and research skills with the ability to identify and qualify potential clients.
• Excellent verbal and written communication skills in English.
• Proficient in Microsoft Office Suite and CRM platforms.
• Adaptable, self-motivated, and comfortable working in a performance-driven environment.
• Ability to start immediately is preferred.

Compensation & Benefits

• Comprehensive onboarding and induction programme.
• Ongoing mentoring, coaching, and professional development opportunities.
• Clear career progression pathways based on performance and achievement.
• Professional, collaborative, and dynamic working environment.
• Competitive basic salary with an attractive commission and incentive structure.
• Continuous learning and skills development opportunities

go to method of application »

This is an in-person role based in our Cape Town office.

Key Responsibilities

• Identify and generate own leads through research, cold calling, and networking.
• Reach out to senior decision-makers across relevant industries to pitch conferences.
• Build and maintain a strong pipeline of prospects and opportunities.
• Telephonic pitching with KPI targets.
• Negotiate pricing, packages, and contract terms to close deals.
• Meet and exceed monthly and quarterly sales targets.
• Maintain accurate records of all sales activities in CRM system such as Hubspot.
• Collaborate with the production team in Malaysia to align sales strategies with event objectives.

Qualifications

• Grade 12 or equivalent.
• 1-2 years of relevant experience.
• Exceptional verbal communication and interpersonal skills.
• Cold calling experience is considered an advantage.
• Willingness to learn across multiple business sectors.
• Ability to think creatively, cohesively and outside the box.
• Strong entrepreneurial spirit and positive attitude.
• Computer literate.
• Resilient and able to work under pressure.
• Ability to work independently and be self-driven within a team structure.

Compensation & Benefits

• Basic Salary, Commission & Incentives.
• Fast track promotional opportunities.
• Domestic/International travel/exposure.
• Comprehensive induction and ongoing sales training.