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  • Posted: Aug 11, 2025
    Deadline: Not specified
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  • With 90 years of international experience, and nearly 50 years of local expertise in the South African market, Rentokil Initial provides services that protect people and enhance lives. We protect people from the dangers of pest-borne disease and the risk of illness from cross contamination caused by poor hygiene. We enhance lives with services that protect ...
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    Senior Digital Marketing Analyst

    PRINCIPAL DUTIES & RESPONSIBILITIES

    • Monitor, analyse, and report on the performance of all digital marketing campaigns across various channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).
    • Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
    • Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders
    • Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
    • Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
    • Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
    • Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.
    • Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
    • Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
    • Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls to action.
    • Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed analysis and recommendations for improvement.
    • Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
    • Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
    • Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.
    • Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.
    • Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.
    • Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
    • Ensure accuracy and consistency of data across all digital marketing reports.
    • Present clear, concise, and actionable insights to marketing leadership and wider business teams.
    • Develop bespoke reports and ad-hoc analysis as required to support business objectives.

    QUALIFICATIONS and  EXPERIENCE

    • Matric (Grade 12)
    • Bachelor’s degree in Marketing, Advertising, or a related field
    • Project Management Skills
    • Complete knowledge of the latest digital marketing trends and techniques
    • Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
    • Demonstrable hands-on experience designing and building email marketing workflows and segmentation (preferably within Adobe Campaign).

    Desirable (but not essential):

    • Experience with other marketing automation platforms.
    • Familiarity with Email Deliverability requirements.
    • SQL skills for data extraction and analysis.
    • Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
    • Understanding of attribution models.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Rentokil Initial South Africa on jobs.workable.com to apply

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