Senior Digital Strategist at Publicis Groupe

The role will entail:

• Understanding briefs and unearthing challenges and opportunities for brand growth.
• Distill simple to complex digital requirements, into clear strategic tasks, identifying the functions, processes and team members required to fulfill a strategy.
• Develop meaningful insights based on good research and understanding of the consumer, product and category context.
• Gather research from various sources of information (desktop research, social listening tools, web analysis tools, brand studies, case studies, audience analysis etc).
• Understand how consumer needs, mind states and behaviours impact decision-making and develop tactics to overcome these and meet objectives.
• Develop strategically sound and innovative ways for ideas, experiences and campaigns to work within the client's business context and brief parameters.
• Direct the strategy brief and collaborate constructively with internal creative, media, social and development teams, as well as interagency and client teams.
• Able to contribute to and articulate different types of communications and digital marketing strategies across different sectors.
• Able to facilitate unsupervised senior stakeholder and industry expert engagements.
• Able to provide thought leadership to the client and deliver valuable strategic input to interagency deliverables.

Qualifications

• Minimum 3-year Diploma or Bachelor’s degree in marketing or advertising.
• Further learning and certifications in Digital Marketing and Strategy advantageous.
• 10+ years’ experience in digital marketing and communications / creative strategy.
• Experience working with banking and financial services brands across B2C and B2B, highly advantageous.

Skills:

• Strong knowledge of digital, research and analysis tools and platforms.
• Excellent verbal, written communication and presentation skills.
• Advanced critical thinking and problem-solving abilities.
• Ability to manage multiple projects and navigate a fast-paced account effectively.
• Proactive and able to make use of multiple resources to deliver high-quality work.
• Attention to detail
• Collaborative, diligent and able to foster a respectful relationship with stakeholders of varying seniority across the agency, with agency partners and with client teams.

Additional Information
This is a Senior Lead role in heading up strategy function that reports to the Client Lead.

Please note that only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful
Publics group is proud to be an Equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity plan. All appointments will be based on Qualifications, experience and best fit but preference will be given to all affirmation action candidates or designated groups.