Senior Manager – Communications (Table Mountain National Park) at South African National Parks (SANParks)

Requirements

• B-Degree or equivalent in Journalism/Communication Science and Media Studies/Public Relations.
• Minimum of five (5) to six (7) years in corporate communications coordinating media liaison, events management, web content, public relations and social media which must include 5 years in a management role
• Some background in tourism and conservation practices.
• Knowledge of the Public Access to Information Act (PAIA), Public Relations Code of Ethics and relevant industry-related legislation.
• Knowledge and Skills in Media Relations principles and practice.
• Certificate in Web Management and Digital Marketing.

Responsibilities

Ensure Implementation of internal and external communications strategies

• Create and execute communications strategies that drive customer satisfaction and brand awareness.
• Develop supporting operational plans for the Communications business unit to ensure the execution of the strategic objectives and goals.
• Help drive the development and execution of effective PR strategies.
• Ensure the establishment, maintenance and improvement of Standard Operating Procedures, policies, and guidelines relating to Communications in the region.
• Evaluate the effectiveness of the communication strategy using relevant KPIs, such as website analytics, and surveys.
• Monitoring financial control, budget management and the procurement process to ensure compliance with the legislation e.g. (PFMA, PPFA, and BBBEE).
• Ensure expenditure is in line with budget requirements.

Content development & production

• Oversee the creation of content pieces for PR, communications, and campaigns, for instance, blog posts, website descriptions, newsletters, social media conferences/events, press releases, and featured industry articles.
• Identify the effective and important metrics for measuring communications effectiveness.
• Writing, researching, and drafting communication and media plans, which includes, amongst others, content development, messaging, opinion pieces, communications and media strategies and plans.
• Oversee the conceptualisation and execution of social media work plans through competitive research, platform determination, benchmarking, and messaging and audience identification.
• Train the social media team to respond appropriately to difficult issues that may emerge on various channels like Facebook, Instagram, TikTok, and Twitter.
• Research and data sourcing.

Media management

• Media relations, monitoring, and analysis
• Media liaison and relations, media monitoring and media engagements and excursions.
• Handle press inquiries and requests for interviews.

Produce digital media and multimedia

• Maintaining social media, video and photography, web and SANParks radio and TV.
• Create and distribute digital content i.e. social media activism, website management and SANParks radio and TV.

Stakeholder engagement

• Manage campaign projects in collaboration with other sub-divisions to promote events and achieve strategic goals.
• Establish and maintain positive relationships with relevant stakeholders.
• Represent the region at all functions, conferences, and other events.
• Initiate and participate in events, activations, and stakeholder outreach initiatives, which include, amongst others, events and activations, corporate identity, stakeholder management and sectoral engagement.
• Coordinate memorandum of understanding, service level agreements and expenditure review.

Internal communication and publication

• Disseminate communication and information at all levels and publications.
• Write and publish internal communication, internal newsletters, and publications.

Knowledge & Skills

• Excellent Computer Skills.
• Events Management experience.
• Excellent written and verbal communication skills.
• Be available on weekends, public holidays and extended hours.
• Be willing to travel extensively, must be able to work without supervision, with strong attention to detail.
• Be eloquent and comfortable with conducting print, broadcast and TV interviews.
• Ability to improve awareness and reputation of SANParks, Cape Region through social media and regional forums.
• Be able to create, write, edit and publish content for Parks in the Cape Region.

Please Note

• Reference Number: T190
• The cost-to-company remuneration package based on the salary scale of a position with a Paterson D5 job grade will be offered.
• Supporting documents such as a detailed CV, certified copies of qualifications, ID & driver’s License, and other relevant documents must be emailed to [email protected] using reference number T190 in subject. An application that does not meet the requirements will not be considered.