Senior Manager - Enterprise and Wholesale Marketing.Commercial Operations SA at MTN

JOB DESCRIPTION

• To drive GTM (Go to Market) strategy and campaign management, as well as manage marketing execution within Enterprise in alignment with central marketing team and overall marketing strategy for MTN SA. To work closely with the product development team to align campaigns with upcoming new and existing product/service launches. To leverage data insights to inform campaigns and measure campaign success from actual customer data, through CVM.

RESPONSIBILITIES

Marketing Strategy

• Develop and implement (through team) the MTN Business enterprise marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies
• Develop the relevant and targeted marketing strategies for each of the market segments (Government, SME/ SoHo, Corporate Sector, etc) to support sales, in coordination with Brand and Marketing Business Unit, and sales and product teams to produce effective strategies. This includes the use of CVM, client analytics, market and business intelligence, account-based marketing and client-centric marketing
• Develop and implement stakeholder engagement strategy for MTN Business. Identify stakeholder issues and act appropriately to address issues. Contribute to the overall development and maintenance of MTN Business' reputation
• Develop strategic marketing campaigns for the Enterprise Business Unit, using CVM and client analytics
• Work closely with the central Marketing team to ensure that the Enterprise marketing campaign is aligned to the overall MTN SA campaign

Marketing Execution & Management

• Lead a team to develop and execute organisational marketing planning, objectives and campaigns and advertising initiative. Ensure delivery of exceptional client experience and effective Return on Marketing Investment (ROMI)
• Through team, perform regular market and trends analyses. Oversee the use of value-based insights from CVM to develop marketing content. This also includes providing campaign feedback through CVM team
• Work closely with marketing vendors to ensure close integration of vendors into the team and to streamline services rendered
• Ensure that a process is in place for seamless handover between marketing and all other relevant functions
• Implement processes and procedures to accurately determine ROMI
• Develop marketing capabilities in regions and work closely with these teams to improve local communications and campaigns
• Ensure that Enterprise is communicating the right messaging to attract prospective customers and retain existing ones based on the customer segmentation (SoHo, SME etc)
• Work closely with the regional marketing teams to develop and adapt communications to suit local requirements
• Update senior leadership on the progress of marketing activities and report on the results/efficacy of campaigns
• Provide daily, weekly and monthly reports on all activities of the section to senior leadership in Enterprise and Brand and Marketing
• Identify leads which are sales-ready and send them to the right teams through the LMS, CRM etc
• Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
• Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance

Research & Data Analytics

• Use client analytics to inform marketing campaigns as well as for tracking and reporting purposes
• Analyse data using CVM to evaluate the success of their marketing efforts and come up with new ideas to improve Enterprise marketing and exposure
• Lead market research efforts to uncover the viability of current and existing products
• Request particular insights from the Data Analytics team to identify buying trends
• Through the CVM team, advise on how data and insights can be improved for Enterprise marketing purposes
   

Financial Management & Reporting

• Manage, monitor and control the budgetary needs for Enterprise Marketing, in line with business objectives and the central budget
• Review and submit reports addressing periodic activity, budget compliance, feedback and key departmental results to facilitate decision making
• Manage and optimise the budget, ensuring all expenditure is in line with the agreed budgets
• Monitor costs and determine initiatives to increase efficiencies and optimise resources - maximise cost/benefit ratios
• Where relevant, ensure Vendor and IT costs are effectively managed Governance, Policies, Procedures and Control Measures
• Ensure effective implementation of (and compliance towards) company policies, processes, and procedures. Put effective methods and standards in place in alignment with aforementioned (inclusive of key industry events and MTN Premier events)
• Actively participate in all governance activities inclusive of regular review committees with Brand and Marketing, Group Enterprise Marketing and Consumer Marketing
• Identify relevant information and data for reporting purposes during departmental meetings
• Manage and provide solutions to escalations that have multiple processes / functions impact on critical path of service delivery
• Continuously review key risks, issues and dependencies and set mitigation actions

People & Culture Management

• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
• Attract, develop and retain appropriate talent. Build talent by identifying and developing new leaders for the respective environment
• Create and implement personal development plans
• Lead, develop and coach the marketing teams on-the-job
• Enable and model healthy employee relations and collaborative teamwork
• Manage diversity, develop, and embed an Employment Equity plan for the business area
• Contribute to building a culture of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
• Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’ behaviour
• Make the environment the best place to work. Foster professionalism, loyalty and commitment to the organisation. Build the Company’s brand to be the employer of first choice. Continuous Improvement
• Drive a PR and thought leadership programmes as well as digital marketing that are content-led focused on our five products and solutions, namely: Cloud, Internet of Things (IoT), Managed Networks, Security and Unified Comms. Keep abreast of international best practice, technologies and industry trends
• Proactively research relevant best practice and processes, recommending translation of these in the strategic framework
• Research and highlight opportunities to update policies and implement futuristic solutions
• Maintain an understanding of related systems in order to develop integrated systems and processes
• Keep up to date with new products and services and their impact on MTNSA
• Understand and take cognisance of emerging markets and plan accordingly
• Review and encourage team idea generation
• Lead and/or play an active role in transformational and strategic projects impacting area of responsibility

QUALIFICATIONS
Qualifications:

• 4 Year Tertiary qualification in Marketing or equivalent
• MBA / Masters advantageous
• Relevant accreditation in marketing advantageous

Experience:

• Minimum 5-8 years of Marketing experience including:
• 2 years in management/ supervisory experience
• 5 years in leading Marketing functions within the ICT industry
• Work across diverse cultures and geographies
• Experience working in a medium to large organization
• Good Understanding of Sales
• Track record in Marketing execution
• Good product knowledge
• Experience with gathering relevant data and using it to formulate customer insights
• GTM strategy development and execution
• Campaign management

Skills:

• Fluent in English
• Proficiency in digital marketing tools - social media marketing, content management systems, analytics platforms, SEO/SEM, email marketing, and other relevant digital marketing practices.