Senior Manager: Marketing, Communications and Stakeholder Management at W&RSETA

The role of this position is to:

To lead the development, coordination and implementation of a marketing, communications, and stakeholder management strategy and framework that will enable the optimal positioning of W&RSETA in the wholesale and retail sector. The incumbent will play a key role in integrating the branding, marketing and stakeholder management activities resulting in building the WRSETA brand and reputable image. The incumbent will manage public relations as well as effective communication to both internal and external stakeholders. 

Key Performance Areas will include but not limited to the following:

•  Develop, design, and implement the marketing, communication and stakeholder management strategy and framework.
•  Develop and implement projects and initiatives that supports the broader short and long term marketing, communication, and stakeholder management strategy of WRSETA.
•  Oversee all communication and marketing activities of the organisation including communication with stakeholder, media, advertising, and crafting of marketing and communications themes and messages.
•  Responsible for the development, review, implementation and monitoring of communication, marketing, and stakeholder management policies.
•  Provide leadership in the development of all communication and marketing activities including preparation of speaking notes/ speeches, formal communication, electronic communication, information services including website and other electronic media platforms, and organizational exhibitions.
•  Ensure positive image of the WRSETA brand through media and public relations initiatives and programmes.
•  Manage the media and public relations activities of the organization by providing support in terms of timeous responding to oral and or written enquiries from external stakeholders.
•  Ensure continuous updates of all WRSETA communication platforms with latest information. i.e website, internal communication platforms, social and business media.
•  Manage the production (design, layout, branding, editing, distribution) of all publications for WRSETA including promotional material.
•  Oversee the compilation and dissemination of all newsletters and promotional materials.
•  Support line departments and the Board in their marketing and communication activities.
•  Represent WRSETA on various platforms and develop partner relations and maintain professional relations with all stakeholders.
•  Coordinate media interest in the WRSETA and ensure regular contact with target media and provide appropriate responses to media requests/enquiries.
•  Establish an effective liaison role with the Department of Higher Education to ensure a two -way liaison channel is created and maintained.
•  Prepare and submit reports on all marketing, communication and stakeholder management activities and programmes.
•  Enhance the brand image and reputation of the WRSETA brand in the sector, and to continuously create awareness of W&RSETA as the leader in skills development in the wholesale and retail sector
•  Lead the building of a strategic communications’ narrative for all stakeholder groups (internal & external) to create alignment in respect of our strategy, business objectives and mandate
•  Ensure all external parties contracted and working with WRSETA are equipped and trained to represent the SETA
•  Lead proactive monitoring and analysis of media to manage potential reputational risks or damage of any nature and provide recommendations and advice to management in this regard
•  Management of outsourced service providers ensuring delivery on SETA needs and requirements.
•  Ensure knowledge-sharing of information and documentation, and a management team that is informed and up-to-date with developments in the marketing and communications environment
•  Manage, control and ensure the cost effective utilization of resources and management of Business Unit Budget.
•  Responsible for preparation and implementation of the annual budget for the business unit.
•  Responsible for the identification and assessment of risks with the business unit.
•  Responsible for the resolution of audit queries and findings for the business unit.
•  Lead, manage, coach, mentor and develop staff within the Business Unit to ensure achievement of business unit and organizational objectives.
•  Management of staff performance within the business unit in line and compliance with the Performance Management Policy.
•  Management of human resource and employee related matters within the business unit.
•  Ensure adherence to W&RSETA policies, procedures, and relevant legislation
•  Continuously track, monitor and measure Marketing and Communications performance against set standards and performance targets
•  Responsible for effective planning, coordination, and execution of ad hoc marketing, communication, and stakeholder projects.

Minimum Qualifications and Experience

•  Bachelor’s Degree in Marketing and Communications/Public Relations
•  Honors Degree will be an advantage
•  8 years’ experience in a management level in a marketing and communications environment
•  Significant and up-to-ate experience of all marketing and communications platforms, strategies, methodologies and tools
•  Microsoft packages (MS Word, MS Powerpoint etc)
•  A valid Driver’s License