Senior Manager - Social Media at Baker McKenzie

Main Responsibilities:

• Develop and execute a social media strategy that drives brand awareness and cultivates a community across key channels 
• Manage Baker McKenzie's global social media channels, primarily LinkedIn, Facebook, Twitter, and other relevant platforms, with a particular focus on LinkedIn.
• Create dynamic multimedia content by collaborating with our in-house design and digital content teams
• Oversee the creation and scheduling of an optimal social media content calendar 
• Act as the go-to social media expert internally and externally to suggest the best ways to maximize impact and strengthen reputation
• Build the social media profiles of our global leadership team to help strengthen their personal brands
• Collaborate with the content team to create social media campaigns to support the firm's global thought leadership initiatives   
• Advise on paid media strategies, working with our Digital team and external agencies, as required
• Analyze and report on social media activity, audiences and demographics, success of campaigns, and learnings
• Issue and implement recommendations for optimization based on metrics
• Provide social media advice, guidance, and support for BDMC colleagues and other internal stakeholders to ensure content follows best practices
• Proactively provide insight into trending topics and competitor activity on social media 
• Support the broader digital channel functions to deliver a best-in-class digital experience

Skills and Experience:

• Strong relevant experience in digital marketing and brand social media marketing 
• Knowledge and operational experience of social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.) and relevance of each in a business context
• Proficiency in web-based content management systems 
• Experience in digital reporting and analysis
• Experience working in B2B professional services and adhering to  corporate brand guidelines
• Comfortable working as part of a global team based across multiple offices
• Knowledge and experience with bespoke marketing tools + platforms
• Experience executing paid social media campaigns
• Ability to multitask and work well under tight deadlines in a busy environment, responding to requests and project briefs on time
• Strong understanding and experience of multi-channel marketing
• Experience implementing go-to-market, digital-first strategies and tactics
• Strong analytical skills and attention to detail
• Excellent written and verbal English communication skills
• Strong reputation management skills