Current Vacancies at Baker McKenzie

Main Responsibilities

• Work with the Director of Knowledge, Markets & Research to devise a local Knowledge strategy for the jurisdiction that is fully aligned with the Firm's global strategy; design policies, procedures, and standards to ensure quality parameters are met
• In consultation with the country's Knowledge Partner, drive the implementation of the Knowledge strategy and development of the Knowledge culture in the jurisdiction; appoint Knowledge Champions and recruit practicing lawyers to support where necessary
• Build strong relationships with the clients and local Knowledge community; act as a single point of contact for any queries or issues, and ensure satisfactory resolution on time; provide all client-facing teams with Knowledge and technical support, within the scope of his/her legal expertise and in line with agreed prioritization
• Manage and take accountability for the development and collection of Knowledge content across all practice and industry groups; ensure that matter reviews are conducted at the end of significant projects to capture potential knowhow; work with Specialist Functions to ensure all material is stored in appropriate Knowledge systems
• Ensure that an excellent set of core precedents – automated where possible – is in place across all practice groups to meet lawyer needs; identify resources to draft them where necessary
• Identify industry, practice group, and client-specific hot topics for internal and external current awareness and thought leadership; write or commission content in consultation with the Specialist Functions
• Ensure that all Knowledge resources are made available to all lawyers in the jurisdiction and provide training and guidance as appropriate; regularly review usage statistics and gather feedback to ensure that lawyers' needs are being met
• Take ownership within the jurisdiction of all Knowledge Systems and drive awareness and adoption; create and maintain appropriate intranet pages to make key resources readily available to users
• Ascertain local legal training needs; plan and execute training programs accordingly, in consultation with the Specialist Legal Training Function; co-ordinate the delivery of client training where required
• Ensure timely fulfilment of all information and research requests and proper workflow management, including effective management of appropriate work priorities and effective communications with clients
• In consultation with the Information Product Management Specialist Function, manage the relationships with local vendors to ensure the information needs of the Firm are met
• Monitor developments in knowledge systems and content trends, identify areas for improvement, and work with key stakeholders to implement these

Technical skills, qualifications, and experience

• Relevant undergraduate degree, law degree preferred
• Significant relevant experience with extensive experience of Knowledge in a professional services environment
• Ability to manage multiple stakeholders, build strong relationships virtually, communicate effectively, comfortable working in large, complex environments, highly credible and persuasive
• Demonstrated ability to drive results and a sense of urgency in setting strategies and executing against the objectives
• Proven ability to influence, interact, and consult with senior leaders, strong collaboration skills, and effective stakeholder management
• Excellent English language skills (verbal and written) are a must and the confidence to communicate in a multi-cultural, multi-level environment
• Strong communication skills, and highly credible presentation skills

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What we offer

• We are excited to announce the launch of our new Graduate Recruitment initiative - the Baker Dozen+ Masterclass Series.
• This series is intended to embrace the pillars of our People Value Proposition and clearly outline what makes us an Employer of Choice - our African connectedness, relevant diversity, rewarding work and change agency.
• The series will also embrace our values and culture, in particular our people-centric approach, underpinned by the values of collaboration, high-performance, caring widely and nurturing talent.
• The Baker Dozen+ Masterclass series is intended to enable law students, legal graduates and trainee lawyers to learn about our Firm and set them up to strive for Articles of Clerkship excellence.

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Main Responsibilities:

• Develop and execute a social media strategy that drives brand awareness and cultivates a community across key channels 
• Manage Baker McKenzie's global social media channels, primarily LinkedIn, Facebook, Twitter, and other relevant platforms, with a particular focus on LinkedIn.
• Create dynamic multimedia content by collaborating with our in-house design and digital content teams
• Oversee the creation and scheduling of an optimal social media content calendar 
• Act as the go-to social media expert internally and externally to suggest the best ways to maximize impact and strengthen reputation
• Build the social media profiles of our global leadership team to help strengthen their personal brands
• Collaborate with the content team to create social media campaigns to support the firm's global thought leadership initiatives   
• Advise on paid media strategies, working with our Digital team and external agencies, as required
• Analyze and report on social media activity, audiences and demographics, success of campaigns, and learnings
• Issue and implement recommendations for optimization based on metrics
• Provide social media advice, guidance, and support for BDMC colleagues and other internal stakeholders to ensure content follows best practices
• Proactively provide insight into trending topics and competitor activity on social media 
• Support the broader digital channel functions to deliver a best-in-class digital experience

Skills and Experience:

• Strong relevant experience in digital marketing and brand social media marketing 
• Knowledge and operational experience of social media platforms (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.) and relevance of each in a business context
• Proficiency in web-based content management systems 
• Experience in digital reporting and analysis
• Experience working in B2B professional services and adhering to  corporate brand guidelines
• Comfortable working as part of a global team based across multiple offices
• Knowledge and experience with bespoke marketing tools + platforms
• Experience executing paid social media campaigns
• Ability to multitask and work well under tight deadlines in a busy environment, responding to requests and project briefs on time
• Strong understanding and experience of multi-channel marketing
• Experience implementing go-to-market, digital-first strategies and tactics
• Strong analytical skills and attention to detail
• Excellent written and verbal English communication skills
• Strong reputation management skills