Senior Manager - Youth Segment. at MTN

Responsibilities

• The Senior Manager Youth Segment, will support the General Manager: Pricing, Planning and Global Value propositions and will be fully accountable to achieve the following objectives:

Strategy Development and Implementation

• Reignite brand relevance and affinity among Youth by addressing the disconnect between current offerings and evolving expectations.
• Develop and launch youth-centric propositions across voice, data, digital, and fintech products, tailored to the diverse needs and behaviours of young people across MTN’s footprint.
• Drive base acceleration and digital adoption, contributing directly to MTN’s commercial growth and long-term brand equity.

Key Responsibilities

• Conduct a comprehensive review of existing youth propositions across MTN’s operating companies, identifying gaps in pricing, features, and campaign effectiveness.
• Support the Group and operating companies with deep understanding of Youth market dynamics and Digital trends
• Lead the design and rollout of a simplified, sharper youth value proposition that reflects the aspirations, digital lifestyles, and cultural nuances of Africa’s youth.
• Collaborate with cross-functional teams to integrate insights, product innovation, and competitive intelligence into a cohesive youth strategy.
• Support Opco teams with strategic product bundling and pricing within the Youth segment
• Champion youth engagement through digital channels, social platforms, and experiential marketing.

Impact and Outcomes

The successful candidate will:

• Reposition MTN as the most admired and relevant brand among Africa’s Youth.
• Deliver measurable improvements in customer acquisition, retention, and lifetime value.
• Strengthen MTN’s leadership in digital and fintech innovation, ensuring youth are at the centre of the Group’s transformation journey.

Governance 

• Adhoc, operational and tactical meeting
• Set up/ participate in adhoc and operational meetings 
• Participate and provide input into tactical meetings
• Report at process and functional level

Escalations

• Manage and resolve escalations that have impact on critical path of service delivery
• Escalate issues that will result in significant time, scope, employee/customer or cost impacts if not resolved
• Manage and provide solutions to issues that require formal resolution

Performance

• Review performance against agreed KPIs and compliance to SLAs
• Create and monitor plan for continuous improvement
• Regulary review and provide performance updates of Opco’s vs agreed KPIs

Reporting

• Report on a monthly basis to management relating to progress made within the sub-division and in accordance with the measurement metrics set by the organisation
• Report on an ad hoc basis on specific projects as and when necessary

Budgets 

• Manage sub-divisional budgets in line with business objectives
• Manage project or initiative budgets in line with business objectives 

Role Dependencies

• Opco Youth segments teams
• Group and Opco Technology teams
• Group and Opco Marketing teams
• Other Group Commercial teams
• Group Finance

Qualifications

Education:

• Minimum Bachelor’s degree in Marketing, Communications, Economics
• Post-graduate degree 
• MBA advantageous

Experience:

• 5 - 8 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 5 - 8 years in Telecommunications industry 
• 5 - 8 years of experience in a supervisory / managerial role
• Experience in segments, developing and implementing value propositions
• Experience in continuous improvement through the implementation of best practices

Competencies:

• Segment and Value proposition creation
• Brand Management
• Ambiguity in the workplace
• Change management
• Decision making processes
• Empowering others
• Excel and powerpoint 
• Project management
• Relationship/stakeholder management
• Risk management
• Telecommunications industry
• Value proposition creation

Apply Before 10/13/2025