Senior Marketing Consultant at Discovery Limited

Key Purpose

• The Senior Marketing Consultant role focuses on developing and executing brand and engagement strategies. The incumbent operationalises strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally.

Areas of responsibility may include but not limited to:

Supports the strategic direction of the Brand & Engagement Portfolio

• Support with the development of the Marketing, Engagement and Communication Strategy
• Implements the Marketing, Engagement and Communication Strategy, operational plan and targets for area of responsibility.
• Implements principles and workflows to ensure marketing strategy is aligned to Discovery marketing model and overall business strategy.
• Collates, compiles and reports on key business metrics.
• Provides new ideas and thought leadership to build equity, drive sales and engagement with brand.
• Secures approval for all content relating to the organisation's reputation destined for internal and external publication.

Operationalises, aligns and optimises marketing projects

• Liaises with different business units to understand business needs as they relate to marketing and business campaigns.
• Project manages and ensures effective delivery of all campaigns
• Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders.
• Oversees short/medium term planning and optimises resource allocation across projects
• Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly.

Builds and manages both internal & external stakeholders

• Interfaces with business colleagues to contribute to brand, engagement or communication strategy.
• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
• Engages with business partners and builds effective relationships. 
• Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.
• Ensures that the company's image is enhanced in all interactions with external and internal stakeholders

Functional Competencies

• Strategic thinking (Intermediate): Shaping the future direction of the brand by considering the market context, trends, the consumer and ensuring marketing plans support overall business objectives to drive sustainable growth
• Integrated execution (High): Develops holistic and integrated plans across multiple channels & touchpoints in a way that aligns with strategic objectives, drives consistent brand experience and is executed brilliantly
• Business Performance (Intermediate): Understand key business metrics and how marketing plans deliver business growth, customer acquisition, retention and profitability leveraging data driven insights to drive performance KPIs
• Building winning brands (Intermediate): Ensures their brand positioning, brand world & consumer is at the heart of their plans, is able to decipher good ideas from bad ones, demonstrates good creative judgement and storytelling
• Powerful Partnerships (Intermediate): Ability to communicate and collaborate effectively across roles, functions, and channels to achieve shared objectives and deliver business deliverables

Leadership Competencies

• Question processes, strategy and outputs
• Critically evaluate communication elements
• Project Management / Multi-task on multiple projects
• Presenting and Communicating ideas
• Influence and persuade people to get things done
• Convert technical information to audience appropriate communication
• Delivering Results and Meeting Customer Expectations
• Adapting and Responding to Change

Education and Experience

• Relevant Bachelor's Degree: Minimum 3-year undergraduate degree or diploma in BA / B.Comm in Marketing / Communications or other relevant qualifications
• Minimum of 4+ years marketing / industry experience
• Knowledge of insurance and/or financial services advantageous but not pre-requisite