Senior Marketing Coordinator at Clear Leaf

Job Description

• Assist the Marketing Manager in developing and implementing comprehensive marketing strategies to achieve company objectives.
• Conduct market research, analyze trends, and identify growth opportunities.
• Develop a marketing plan based on the marketing strategy.
• Plan, execute, and optimize multi-channel marketing campaigns (digital, social media, email, print, etc.).
• Monitor campaign performance, analyze metrics, and prepare reports to measure ROI.
• Identify areas for improvement and implement solutions to enhance campaign effectiveness.
• Collaborate with the other departments to ensure cohesive messaging and brand consistency.
• Keyword research and optimize website content for SEO to improve organic search rankings. 
• Assist in managing social media channels by scheduling content, monitoring interactions, and responding to comments/messages. 
• Assist in managing paid advertising campaigns (e.g., Google Ads, Facebook Ads) to ensure they meet performance goals. 
• Coordinate with external vendors, agencies, and partners to ensure timely marketing campaigns and materials delivery. 
• Manage promotional events and other initiatives as part of the marketing strategy.
• Maintain inventory of support materials, ensuring all are current and accurate.
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.
• Propose innovative ideas and strategies to enhance brand visibility and customer engagement.
• Act as a leader within the marketing team, providing guidance, mentorship, and support to team members.
• Oversee the execution of marketing campaigns, ensuring alignment with brand guidelines and strategic goals.
• Delegate tasks, monitor progress, and ensure deadlines are met in the absence of the marketing manager

Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in marketing, with at least 2 years in a supervisory or leadership role.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication, interpersonal, and leadership skills.
• Proficiency in marketing tools and platforms (e.g., CRM, Google Analytics, social media management tools).
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

Required skills: 

Digital Marketing Expertise:

• Strong understanding of various digital marketing channels like social media, email marketing, SEO, and paid advertising.
• Technical knowledge of Google Ads, Facebook, TikTok and other media buying platforms will be advantageous

Analytical Skills:

• Ability to interpret data, analyze campaign performance, and make data-driven decisions. 

Content Creation Skills:

• Good understanding of content marketing strategy
• Technical skills will be advantageous (content creation and editing)

Graphic Design Skills:

• Basic graphic design knowledge to assist in creating visuals for social media and marketing materials.

Project Management Skills:

• Ability to manage multiple projects simultaneously and meet deadlines. 
• Creative thinking and problem-solving skills.

Personal Skills:

• Strong written and verbal communication skills to collaborate effectively with various stakeholders. 
• Good leadership
• Results-oriented with a focus on achieving targets.
• Adaptability and resilience.