RPO is a Specialist Recruitment Agency that focuses on select market segments. These are Engineering, Finance, Supply Chain and Manufacturing. With over 12 years of experience in the recruitment industry, RPO Recruitment has access to over 80,000 candidates across various industries, all accessible through our highly trained and specialised recruiters. At RPO Recruitment, we have access to the most popular job portals and recruitment sites to enable us to hunt for those positions.
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A leading healthcare company is looking for an experienced Senior Marketing Manager with a strong background in strategic marketing, brand development, and campaign execution within a healthcare environment.
The successful candidate will be responsible for driving marketing initiatives, enhancing brand presence, and leading a high-performing team to achieve business objectives.
Responsibilities:
Develop and implement comprehensive marketing and promotional strategies
Lead and manage marketing campaigns across digital and traditional platforms
Conduct market research and competitor analysis to inform strategy
Build and maintain customer research databases
Analyse campaign data to identify target markets and optimise performance
Strengthen and manage overall brand identity and positioning
Plan and coordinate marketing events and social initiatives
Monitor, evaluate, and report on campaign effectiveness
Provide strategic marketing insights to senior management
Collaborate with internal departments to align marketing with business goals
Track project performance and continuously improve marketing initiatives
Requirements:
Bachelor’s Degree or equivalent in Marketing, Communications, Business Administration, or related field
Minimum 5 years’ managerial experience within a healthcare environment
At least 5 years’ experience in a senior marketing role
Strong digital marketing and web analytics expertise
Experience with CRM systems and marketing software
Excellent leadership, communication, and strategic thinking skills
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