Senior Marketing Manager at TransUnion

How You’ll Contribute

• As a Senior Marketing Manager, you will own the development and execution of integrated marketing strategies that drive growth across key African regions and industry verticals.
• You’ll partner closely with sales, product, and our communications teams to craft go-to-market plans, build brand equity, and generate demand for TransUnion’s solutions.
• You’ll oversee campaign execution across digital, content, events, and stakeholder engagement channels. Your work will directly support revenue goals, elevate our brand, and position TransUnion as a trusted, data-driven partner in markets.

Key Responsibilities

• Develop and execute regional and vertical marketing strategies aligned to business objectives and revenue targets.
• Lead go-to-market planning for new solutions and market entries, ensuring alignment with sales and product teams.
• Manage and mentor a direct report, fostering a high-performance, collaborative culture.
• Drive integrated campaigns across digital, content, events, and PR to support awareness, engagement, and lead generation.
• Localize global brand and messaging frameworks for relevance across African markets.
• Track, measure, and report on campaign performance and marketing ROI.
• Collaborate with internal stakeholders and external partners to amplify TransUnion’s thought leadership and market presence.

Impact You'll Make:

Competencies:

• Strategic Thinking: Ability to translate business goals into actionable marketing strategies that drive measurable impact across regions and verticals.
• Commercial Acumen: Strong understanding of B2B dynamics, customer needs, and market trends to support revenue growth and solution adoption.
• Leadership & Team Management: Experience leading and mentoring teams, fostering collaboration, and driving accountability—even within small, agile teams.
• Integrated Marketing Execution: Proven ability to design and deliver multi-channel campaigns across digital, content, events, and communications.
• Stakeholder Engagement: Skilled in building relationships with internal and external stakeholders, including sales, product, and executive teams.
• Analytical & Performance Orientation: Ability to measure marketing effectiveness, optimize campaigns, and report on ROI and business impact.
• Brand Stewardship: Deep understanding of brand positioning, messaging consistency, and reputation management across diverse markets.
• Adaptability & Agility: Comfortable working in a fast-paced, matrixed environment with shifting priorities and regional nuances.
• Innovation & Creativity: Brings fresh thinking to campaign development, storytelling, and customer engagement strategies.
• Market & Cultural Awareness: Familiarity with African markets and ability to tailor marketing approaches to local contexts and customer behaviors.

What You’ll Bring:

• 8+ years of B2B marketing experience, preferably in financial services, data/tech, or regulated industries.
• Proven experience in regional marketing and vertical-specific campaign execution.
• Strong strategic thinking and ability to translate business goals into actionable marketing plans.
• Excellent communication, stakeholder management, and project leadership skills.
• Experience managing teams and working cross-functionally in a matrixed environment.
• Familiarity with African markets and a passion for driving impact across diverse regions.
• Must be well organized with excellent analytical and negotiating skills, combined with superior oral and written communication skills, with a temperament to aggressively represent, persuade others and negotiate in the best interests of the company.
• Ability to manage and prioritize multiple projects with varying due dates and requirements.