Senior Pay Per Click (PPC) Specialist (Cape Town) at WebFX

What You'll Get

World-Class Training and Ongoing Career Development

• No matter your level of experience, our “Bootcamp” web marketing training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
• From training with our Sr Digital Marketers to access to countless industry-leading online training resources/courses/tutorials to getting experience with nearly 1,500+ different clients with various platforms, digital services and in every industry you can think of (and then some), our training program is simply unrivaled!
• Training doesn’t stop after your initial training period, we offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental trainings, industry-related updates, and more!
• FXLearns program – where you get incentives for taking advantage of our countless industry training resources
• After 1,500+ clients, we’ve been able to truly master our processes and procedures – you will be trained on all of those - no need to develop how to do things (unless you want to help us continually improve that process!) – because we refuse to ever stagnate, we are always pushing the envelope to make those processes 1% better too!

Opportunities for Growth

WebFX grew 250%+ over the past 3 years both locally and globally, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands. And what’s more, you’re not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise – so while we will purposely challenge you to grow in SEO/PPC/Google Analytics, we are a full service agency that has experts in other departments that handle everything else - from link building, social media, web design and web development. So you can truly master your trade.

Our goal is to hire on 50+ team members over the next 36 months in South Africa, and we've recently opened our office in Cape Town to help us achieve this goal.

Potential Promotional Path for Digital Marketing Specialist Account Manager:

Digital Marketing Research Consultant, Director of Digital Marketing, Sr. Digital Marketing Research Consultant, etc.

Who We're Looking For

• 2+ years of Google Paid Ads experience
• Ideally, experience managing higher spend clients or a brand account
• Historical knowledge and direct experience with creating and managing paid search
• Understanding of constructing and testing ad copy
• Extensive knowledge of digital marketing
• Strong analytical background
• Strong organizational skills
• Ability to be proactive and entrepreneurial

What You'll Do

• Manage all aspects of \PPC campaigns for clients in order to drive client growth/success
• Optimize client websites for search engines (on-page SEO)
• Perform keyword research for PPC campaigns
• Analyze competitors’ websites and online marketing initiatives
• Create and manage paid search ad campaigns
• Manage significant paid search budgets on top tier search engines (Google & Bing)
• Prepare monthly PPC campaign reports
• Optimize web content for keywords related to customer products and services
• Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients)
• Analyze and Correct technical issues on the backend of websites
• Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)