Senior Project Manager: Rebranding at Datacentrix

• Our client in the banking sector is looking for a seasoned Senior Project Manager to oversee the corporate brand redesign initiative, ensuring successful execution across all platforms. This role requires collaboration with internal teams and external stakeholders to align the company’s brand with its strategic objectives and market positioning.

Qualifications, Skills and Experience Required:

• Matric.
• Diploma/Degree in Information Technology.
• Project Management certification.
• Proven experience in brand management, corporate branding or marketing project management.
• Strong leadership and project management skills.
• Excellent communication and stakeholder engagement abilities.
• Experience with digital marketing and content creation.
• Ability to manage multiple projects and deadlines effectively.
• Experience in corporate rebranding initiatives.
• Familiarity with design principles and branding best practices.
• Strong analytical and problem-solving skills.

Key Responsibilities:
Corporate Image Redesign:

• Lead the planning and execution of the corporate image rebranding strategy.
• Ensure the brand refresh aligns with the company's mission, values, and market position.
• Collaborate with design teams for logo updates, color palette selection, and typography enhancements.

Visual Asset Development:

• Oversee the redesign of marketing materials, including brochures, business cards, and other collateral.
• Supervise updates to the company’s website and digital presence to reflect the new brand identity.

Communication Strategy:

• Ensure messaging and tone are consistent across all channels.
• Develop new content, including blog posts, social media updates, and press releases.
• Coordinate public relations efforts to communicate the brand’s refreshed direction.

Employee Engagement:

• Implement internal communication strategies to educate employees on the rebranding process.
• Organize training and workshops to ensure employees effectively represent the new brand identity.
• Establish a brand ambassador program to promote the new image internally and externally.

Customer and Stakeholder Involvement:

• Conduct surveys and gather feedback from stakeholders to ensure alignment with expectations.
• Plan and manage launch events for the corporate brand relaunch.
• Maintain open communication with stakeholders regarding the rebranding progress.