Senior Sales Representative- On Consumption Trade | Cape Town at Salesworx Recruitment (Pty) Ltd

Job Description

• Salesworx is seeking a dynamic individual on behalf of our client, one of the largest growers and exporters of wine from South Africa, to fill the On Trade Specialist position in Western Cape.
• Reporting to the General Manager: Sales & Marketing, this role is responsible for driving sales growth by acquiring and maintaining clients, meeting sales targets, and promoting innovative products to both new and existing customers.
• A proven track record in on-consumption sales.
• Existing relationships with key decision-makers in restaurants, pubs, and hotels.
• The ability to leverage these connections to drive sales and brand presence.
• Knowledge of the industry trends and competitive landscape within the hospitality sector.
• Responsible for attaining and/or exceeding budgets set by management.
• Manage key inputs that are essential to achieve desired outcomes in role through effective KPI outputs.
• Manage key stakeholder relationships with astute commercial relationship through RTM partners and key customers.
• Engage with key decision makers on calls through effective planning ensuring these meetings take place consistently to achieve business aspirations.
• Visit Independent clients and selected group clients, influence orders and advice clients on new products and present opportunities within client’s business.
• Analyse sales statistics to determine sales potential for the area and market.
• Report on future market trends and develop new sales ideas to improve sales.
• Be aware of competitors’ activities and market intelligence and report back to management on the competitors’ activities and market intelligence.
• Report to management on sales and KPI’s in a concise format to highlight progress on targets and plans to close gaps while sharing insights on trade and numbers and existing opportunities.
• Prepare sales plans on a weekly, monthly and quarterly basis to ensure targets are achieved.
• Deal with customer and consumer complaints.
• Maintain and enhance relationships with customers through professional account management.
• Advise management on client and consumer reaction to products and client’s needs.
• Undertake promotional work.
• Manage 3rd party relationships in order to achieve sales aspirations. Examples include both internal and external stakeholders.
• Find and contact potential new customers.
• Ensure stock integrity within stores and when visiting stores conduct floor walks

Requirements

• Matric/Grade 12 certificate.
• Post graduate qualifications are beneficial.
• At least 3 years’ experience in on-trade sales.
• Experience in the liquor industry with existing customer relationships beneficial.
• Proven successful track record in the on-premises environment is a must.
• Own reliable transport and/or be in possession of valid SA Driver’s License.
• Preference will be given to candidates who reside in Cape Town.
• Flexibility to work evenings and weekends for promotions (occasionally)

Core Competencies:

• Good communication skills (oral and written).
• Planning abilities.
• Numerical skills.
• Decision making abilities.
• Time-management skills.
• Problem solving skills.
• Excellent people skills.
• Artistic skills.
• Build bulk displays.
• Know how to place orders and manage stock.

Other Personal Attributes:

• Detail-oriented.
• Proactive.
• Pressure resilient.
• Friendly, patient and helpful.
• Self-motivated and honest.
• Presentable.
• Customer-centric.
• Assertive