Senior Segment Marketing Manager at Vodafone Global Enterprise

Job Description
The Senior Segment Marketing Manager role is based within the Consumer Business Unit.

• The role of the Senior Segment Marketing Manager is to define the segment marketing strategy and plan for a specific segment or segments and is responsible for growing market share, NPS, brand consideration, the customer base, and ARPU of this/these segment(s) and for developing and delivering the segment P&L targets. The role leads a the cross-functional team across the business to develop and deliver clear insights, branded positioning, and a roadmap of propositions and activities for the segment(s)

Your responsibilities will include:

 Segment marketing strategy and plan:

• Understand the market, competitors and segment opportunities
• Identify customer and commercial opportunities through actionable insights
• Define simple and differentiating segment branded claims and propose activities, propositions, and customer experience developments to substantiate these
• Define a Segment Marketing plan/roadmap and deliver against this
• Define and drive segment distribution and customer/channel investment initiatives
• Define pricing strategies and initiatives using insight to differentiate and behavioural characteristics to create value
• Lead, define, drive and support excellence in go-to-market execution, coordinating the execution of new propositions

 Deliver and improve segment performance/P&L:

• Track and regularly report on segment performance, proposing improvement initiatives
• Improve customer experience

Lead cross-functional segment teams:

• Lead teams from all functions to deliver segment plans and improvement initiatives
• Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them
• Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls.
• Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritize and deliver proposition and customer experience roadmaps

The ideal candidate for this role will have:

• Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls
• Bcom degree in Marketing or commercial degree with 8years relevant work experience
• Previous work experience in telecoms/technology industries (advantageous), FMCG and/or professional services

Core competencies, knowledge and experience:

• Segment Marketing: Proven ability to define segment opportunities and to create propositions and GTM strategies to exploit them
• Commercial Acumen: Commercial mind-set with extensive experience in senior commercial roles managing segment P&Ls.
• Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps
• Leadership: Strong personal impact. Ability to present to senior leaders. Ability to communicate complex subjects in a simple way.

We make an impact by offering:

• Enticing incentive programs and competitive benefit packages
• Retirement funds, risk benefits, and medical aid benefits
• Cell phone and data benefits, advantages fiber connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications:  20 June 2024.