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  • Posted: Jul 16, 2023
    Deadline: Not specified
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  • Taking the time to develop deep, long-lasting relationships with our clients and fully engage in their businesses has stood us in good stead, often leading to our own organic growth, starting with one brand and gaining others from within a client’s group portfolio. So too have the lessons we’ve learned, the systems we’ve implemented, the structures we’ve developed and the culture we’ve created; all of which allow us to provide creative solutions for a wide variety of clients across many fields. The proof? Today, we’re almost 300-staff strong and still growing.
    Read more about this company

     

    Senior SEO Strategist

    Description

    Audits & Health Checks 

    • Know how to perform in-depth SEO audits for both technical and marketing departments
    • Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
    • Able to supply clear and compelling competitor audits/analysis
    • Supply complete audit documents with supporting material like segmented URL lists

    Strategies 

    • SEO Specific strategies; for client brands incl. but not limited to ranking, content, backlinking or KWR strategies
    • Supply clear and well-prepared optimisations, recommendations and/or proposals
    • Keeping updated on both white hat, black hat, and emerging industry SEO strategies
    • Have sound knowledge in all SEO related thought leadership; including but not limited to blog, content, social, influencer, ecommerce, CRM, or technical sites
    • Supporting Digital Strategy with Research, Competitor analysis and Campaign Strategy
    • Education of clients as well as internal/external stakeholders for effective SEO implementation; as well as creating, managing, and maintaining training material 

    Research

    • Keyword Research: Identifying powerful keywords to drive the most valuable traffic
    • Analysing keywords and SEO techniques used by competitors
    • Proactively researching best practices and the most up to date thought leadership available to provide thought leadership and training to others 

    Implementation 

    • Create SEO content when required i.e., URL Naming Conventions, Meta data, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors 
    • Writing and/or editing websites and other content with effective keywords when required
    • The creation of templates for copywriters and their brands for various documents to assist with effective implementation of SEO on Website Copy, YouTube Copy and/or other channels as they arise
    • Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
    • Ability to reach out to toxic back linking sites to resolve and improve quality ranking
    • Work well with development, IT, Social departments for effective implementation 
    • Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof

    Reporting 

    • Reporting skills and data analysis
    • Preparing detailed strategic reports that contain clear insights and actions
    • Regular Visibility Reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation  
    • Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility 

    Requirements

    Key Requirements:

    • 5+ years’ experience in SEO (at agency level – organic preferred) 
    • Understanding of digital marketing best practices 
    • Prior experience in content marketing, content growth and SEO 
    • Working knowledge and/or training of search engine optimisation practices 
    • Working well in high pressure situations and thinking on the fly 
    • Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems 
    • Experience managing a team and acting as mentor to more junior staff members  
    • Client presentation skills is a must 
    • Forge, manage and improve relationships with clients as well as their IT Departments or relevant third parties 
    • Excellent verbal and written communication skills 
    • Ability to work within a team and independently 
    • Experience with the latest tools, apps and systems relevant to the role i.e., AWR, AHRefs, Screaming Frog, Majestic SEO, SEMRush, GA4 and Google AdWords 
    • Relevant Google certifications are an advantage 
    • Strong organisational, time management, and analytical skills 
    • Comfortable with Microsoft Office programs to manipulate data and create great presentations 
    • An understanding of HTML/CSS and JavaScript would be an advantage

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to 99C on 99c.mcidirecthire.com to apply

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