Senior SEO Strategist at 99C

Description

Audits & Health Checks 

• Know how to perform in-depth SEO audits for both technical and marketing departments
• Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
• Able to supply clear and compelling competitor audits/analysis
• Supply complete audit documents with supporting material like segmented URL lists

Strategies 

• SEO Specific strategies; for client brands incl. but not limited to ranking, content, backlinking or KWR strategies
• Supply clear and well-prepared optimisations, recommendations and/or proposals
• Keeping updated on both white hat, black hat, and emerging industry SEO strategies
• Have sound knowledge in all SEO related thought leadership; including but not limited to blog, content, social, influencer, ecommerce, CRM, or technical sites
• Supporting Digital Strategy with Research, Competitor analysis and Campaign Strategy
• Education of clients as well as internal/external stakeholders for effective SEO implementation; as well as creating, managing, and maintaining training material 

Research

• Keyword Research: Identifying powerful keywords to drive the most valuable traffic
• Analysing keywords and SEO techniques used by competitors
• Proactively researching best practices and the most up to date thought leadership available to provide thought leadership and training to others 

Implementation 

• Create SEO content when required i.e., URL Naming Conventions, Meta data, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors 
• Writing and/or editing websites and other content with effective keywords when required
• The creation of templates for copywriters and their brands for various documents to assist with effective implementation of SEO on Website Copy, YouTube Copy and/or other channels as they arise
• Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
• Ability to reach out to toxic back linking sites to resolve and improve quality ranking
• Work well with development, IT, Social departments for effective implementation 
• Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof

Reporting 

• Reporting skills and data analysis
• Preparing detailed strategic reports that contain clear insights and actions
• Regular Visibility Reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation  
• Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility 

Requirements

Key Requirements:

• 5+ years’ experience in SEO (at agency level – organic preferred) 
• Understanding of digital marketing best practices 
• Prior experience in content marketing, content growth and SEO 
• Working knowledge and/or training of search engine optimisation practices 
• Working well in high pressure situations and thinking on the fly 
• Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems 
• Experience managing a team and acting as mentor to more junior staff members  
• Client presentation skills is a must 
• Forge, manage and improve relationships with clients as well as their IT Departments or relevant third parties 
• Excellent verbal and written communication skills 
• Ability to work within a team and independently 
• Experience with the latest tools, apps and systems relevant to the role i.e., AWR, AHRefs, Screaming Frog, Majestic SEO, SEMRush, GA4 and Google AdWords 
• Relevant Google certifications are an advantage 
• Strong organisational, time management, and analytical skills 
• Comfortable with Microsoft Office programs to manipulate data and create great presentations 
• An understanding of HTML/CSS and JavaScript would be an advantage