Senior Social Media Manager at Publicis Groupe

• We're looking for a strategically minded, commercially aware and culturally connected Senior Social Media Manager to lead social thinking across a portfolio of clients.
• This role is suited to someone who is equally comfortable developing long-term social strategies, leading integrated campaigns, mentoring teams, presenting to senior clients and identifying opportunities that create commercial value.
• The successful candidate will champion social excellence across strategy, execution, innovation and performance while collaborating closely with Strategy, Creative, Data, Media, Client Service and Commerce teams.
• The successful candidate will work closely with Strategists, Creatives, Community Managers, Data teams and Client Service across retained client business and new business opportunities, helping deliver connected social experiences that drive engagement and business growth.
• You should be comfortable navigating fast-paced environments, managing multiple brands simultaneously and collaborating across cross-functional teams.

Sound like you? Read on.
Responsibilities

Strategic Leadership

• Lead the development of social media strategies across a portfolio of client brands.
• Translate business objectives into connected social ecosystems.
• Champion social-first thinking across integrated campaigns.
• Identify opportunities to grow client businesses through social innovation.
• Shape annual, quarterly and campaign social roadmaps.
• Drive audience-first and insight-led planning.

Client Leadership

• Act as the senior social advisor for assigned clients.
• Build trusted relationships with client stakeholders.
• Present strategic recommendations with confidence.
• Challenge briefs where appropriate and identify opportunities beyond the immediate ask.
• Support business growth through proactive recommendations.

Content & Campaign Leadership

• Oversee social content planning across multiple brands.
• Guide creative teams on platform best practice.
• Ensure all work reflects current platform behaviour and audience expectations.
• Collaborate with Creative, Strategy and Client Service to deliver integrated campaigns.
• Ensure consistent brand tone across all social touchpoints.

Performance & Social Intelligence

• Own reporting across client portfolios.
• Translate analytics into strategic recommendations.
• Identify optimisation opportunities through data.
• Lead competitor benchmarking and social listening initiatives.
• Monitor cultural trends and platform evolution to inform strategic direction.

Innovation & Emerging Technology

• Champion the responsible use of AI across social workflows.
• Explore new platform features and emerging technologies.
• Identify opportunities in creator partnerships, social commerce and community-led marketing.
• Foster experimentation while maintaining commercial relevance.

Leadership & Capability Building

• Mentor Mid-weight Social Media Managers, Junior Social Media Managers and Community Managers.
• Provide quality assurance across client deliverables.
• Support capability development through coaching and knowledge sharing.
• Promote best practice across the social capability.
• Foster a collaborative, curious and high-performing team culture.

Cross-functional Collaboration

• Work closely with Strategy, Creative, Data, Media and Client Service teams.
• Support integrated campaign planning.
• Collaborate with Commerce and CRM teams where required.
• Contribute social expertise to pitches and new business opportunities.

Qualifications

• We're looking for someone who combines strategic thinking, platform expertise and commercial awareness with the ability to lead both people and client relationships.

Experience

• 6–8+ years' experience in social media, digital marketing or integrated communications.
• Agency experience essential.
• Proven experience managing multiple enterprise-level brands.
• Experience leading integrated social campaigns.
• Experience presenting strategic recommendations to senior stakeholders.
• Experience mentoring or managing junior team members.
• Experience contributing to business development and pitch environments.
• We're looking for someone who combines strategic thinking, platform expertise and commercial awareness with the ability to lead both people and client relationships.

Technical Skills

• Deep understanding of Meta, TikTok, LinkedIn, YouTube, X and emerging platforms.
• Strong understanding of platform algorithms and content optimisation.
• Experience with social management platforms such as Emplifi, Sprinklr, Brandwatch or equivalent.
• Strong reporting and analytics capability.
• Excellent copy review and editorial judgement.
• Familiarity with paid social principles and collaboration with media teams.
• Experience working alongside creators and influencer programmes.
• Strong understanding of social listening and audience intelligence.