Careers at Publicis Groupe

• We're looking for a strategically minded, commercially aware and culturally connected Senior Social Media Manager to lead social thinking across a portfolio of clients.
• This role is suited to someone who is equally comfortable developing long-term social strategies, leading integrated campaigns, mentoring teams, presenting to senior clients and identifying opportunities that create commercial value.
• The successful candidate will champion social excellence across strategy, execution, innovation and performance while collaborating closely with Strategy, Creative, Data, Media, Client Service and Commerce teams.
• The successful candidate will work closely with Strategists, Creatives, Community Managers, Data teams and Client Service across retained client business and new business opportunities, helping deliver connected social experiences that drive engagement and business growth.
• You should be comfortable navigating fast-paced environments, managing multiple brands simultaneously and collaborating across cross-functional teams.

Sound like you? Read on.
Responsibilities

Strategic Leadership

• Lead the development of social media strategies across a portfolio of client brands.
• Translate business objectives into connected social ecosystems.
• Champion social-first thinking across integrated campaigns.
• Identify opportunities to grow client businesses through social innovation.
• Shape annual, quarterly and campaign social roadmaps.
• Drive audience-first and insight-led planning.

Client Leadership

• Act as the senior social advisor for assigned clients.
• Build trusted relationships with client stakeholders.
• Present strategic recommendations with confidence.
• Challenge briefs where appropriate and identify opportunities beyond the immediate ask.
• Support business growth through proactive recommendations.

Content & Campaign Leadership

• Oversee social content planning across multiple brands.
• Guide creative teams on platform best practice.
• Ensure all work reflects current platform behaviour and audience expectations.
• Collaborate with Creative, Strategy and Client Service to deliver integrated campaigns.
• Ensure consistent brand tone across all social touchpoints.

Performance & Social Intelligence

• Own reporting across client portfolios.
• Translate analytics into strategic recommendations.
• Identify optimisation opportunities through data.
• Lead competitor benchmarking and social listening initiatives.
• Monitor cultural trends and platform evolution to inform strategic direction.

Innovation & Emerging Technology

• Champion the responsible use of AI across social workflows.
• Explore new platform features and emerging technologies.
• Identify opportunities in creator partnerships, social commerce and community-led marketing.
• Foster experimentation while maintaining commercial relevance.

Leadership & Capability Building

• Mentor Mid-weight Social Media Managers, Junior Social Media Managers and Community Managers.
• Provide quality assurance across client deliverables.
• Support capability development through coaching and knowledge sharing.
• Promote best practice across the social capability.
• Foster a collaborative, curious and high-performing team culture.

Cross-functional Collaboration

• Work closely with Strategy, Creative, Data, Media and Client Service teams.
• Support integrated campaign planning.
• Collaborate with Commerce and CRM teams where required.
• Contribute social expertise to pitches and new business opportunities.

Qualifications

• We're looking for someone who combines strategic thinking, platform expertise and commercial awareness with the ability to lead both people and client relationships.

Experience

• 6–8+ years' experience in social media, digital marketing or integrated communications.
• Agency experience essential.
• Proven experience managing multiple enterprise-level brands.
• Experience leading integrated social campaigns.
• Experience presenting strategic recommendations to senior stakeholders.
• Experience mentoring or managing junior team members.
• Experience contributing to business development and pitch environments.
• We're looking for someone who combines strategic thinking, platform expertise and commercial awareness with the ability to lead both people and client relationships.

Technical Skills

• Deep understanding of Meta, TikTok, LinkedIn, YouTube, X and emerging platforms.
• Strong understanding of platform algorithms and content optimisation.
• Experience with social management platforms such as Emplifi, Sprinklr, Brandwatch or equivalent.
• Strong reporting and analytics capability.
• Excellent copy review and editorial judgement.
• Familiarity with paid social principles and collaboration with media teams.
• Experience working alongside creators and influencer programmes.
• Strong understanding of social listening and audience intelligence.

go to method of application »

Role Purpose

• The Through-the-Line (TTL) Strategist & Brand Lead is responsible for leading the development and delivery of integrated media strategies across the Nestlé portfolio. This role serves as both the strategic lead and brand custodian, ensuring seamless alignment between business objectives, brand ambitions, communication strategy, media investment, creative requirements, and campaign execution.
• The successful candidate will own the end-to-end strategic process and maintain a total view of budget allocation across all channels, ensuring investments are optimally distributed to deliver against brand, category, and commercial objectives. The role requires strong strategic thinking, commercial acumen, stakeholder management expertise, and the ability to collaborate across media, digital, creative, commerce, production, and analytics teams.

Responsibilities

Key Responsibilities

Strategic Leadership

• Lead the development of through-the-line communication strategies across multiple Nestlé brands.
• Translate client business challenges into integrated communication and media solutions.
• Develop annual, quarterly, and campaign-specific strategic recommendations.
• Define channel roles across paid, owned, earned, ATL, digital, social, shopper, retail, and experiential touchpoints.
• Use consumer, category, market, and competitive insights to inform strategic direction.
• Ensure all activity aligns to business objectives, brand KPIs, and growth opportunities.

Budget Stewardship & Investment Management

• Maintain full visibility and ownership of marketing investment across the entire communication ecosystem.
• Manage budget allocation across all channels, ensuring investments are aligned to strategic priorities.
• Identify opportunities to optimise media effectiveness, efficiency, and ROI.
• Monitor campaign investment throughout the planning and implementation cycle.
• Partner with planning and buying teams to ensure investments are delivered as approved.
• Provide clients with clear investment recommendations supported by data and strategic rationale.

Client Leadership & Account Management

• Act as the primary day-to-day strategic client partner.
• Build trusted relationships with brand managers, marketing teams, and regional stakeholders.
• Lead client meetings, strategic reviews, annual planning sessions, and campaign presentations.
• Ensure client requests are translated into clear internal briefs and actionable outputs.
• Manage timelines, deliverables, and stakeholder expectations across multiple concurrent projects.
• Ensure consistently high levels of service and account performance.

Integrated Campaign Planning

• Develop through-the-line campaign frameworks covering ATL, digital, social, commerce, influencer, shopper, OOH, radio, TV, partnerships, and emerging channels.
• Guide channel strategy and investment distribution to maximise business outcomes.
• Work closely with media planners, buyers, digital specialists, creative teams, and analysts to ensure flawless execution.
• Ensure strategic consistency from brief through to implementation and post-campaign analysis.
• Drive integrated thinking across all consumer touchpoints.

Performance & Optimisation

• Define measurement frameworks and KPIs for all campaigns.
• Analyse campaign performance and convert findings into actionable recommendations.
• Lead campaign reviews, learnings sessions, and optimisation discussions.
• Ensure strategic recommendations are grounded in data, insights, and business performance, utilising Publicis bespoke tools and available industry tools.
• Drive continuous improvement across planning, reporting, and campaign effectiveness.

Collaboration & Team Leadership

• Collaborate closely with internal specialists across Strategy, Planning, Buying and Data.
• Mentor junior planners and strategists where required.
• Ensure all stakeholders remain aligned around strategy, timelines, and investment decisions.
• Promote a culture of collaboration, accountability, and strategic excellence.

Key Deliverables

• Channel & Investment Strategies
• Integrated Campaign Frameworks
• Budget Allocation Plans
• Quarterly Business Reviews
• Campaign Performance Reviews
• Strategic Recommendations & Growth Plans
• Client Presentations & Workshop Facilitation

Qualifications

• 5–8 years' experience in media strategy, integrated communications planning, or account leadership.
• Proven experience managing FMCG brands and multi-channel marketing campaigns.
• Strong understanding of ATL, digital, social, commerce, and emerging media channels.
• Experience managing client relationships and presenting to senior stakeholders.
• Strong analytical and commercial capabilities.
• Experience managing significant marketing investments and budgets.

Key Competencies

Strategic Thinking

• Ability to connect business challenges, consumer insights, media opportunities, and commercial objectives into actionable growth strategies.

Commercial Acumen

• Strong understanding of media investment, budget management, ROI, and business performance drivers.

Account Management

• Exceptional stakeholder management, organisation, communication, and client servicing skills.

Integrated Planning

• Deep understanding of how channels work together across the consumer journey.

Data & Analytics

• Comfortable using data, insights, and reporting to support decision-making.

Project Management

• Able to manage multiple projects, timelines, stakeholders, and deliverables simultaneously.

Communication & Influence

• Strong presentation, facilitation, negotiation, and storytelling capabilities.

go to method of application »

Overview

• As an experienced OOH Specialist, you already know that OOH is dynamic, complex and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media has recently re-imagined our OOH capability by bringing together our collective agency brand teams into one central OOH capability. This is one OOH Department and team.
• The OOH Specialist role is a critical thread in connecting the marketplace to client goals and outcomes. In this role your understanding of the OOH landscape & marketplace pricing, complexities and dynamics will be pivotal to our success.

Responsibilities

As an OOH Specialist, you will:

• Create and activate smart, effective, inclusive and efficient advertising solutions for your assigned clients.
• Assist team with RFP & OOH media & buying process including organizing & compiling proposals, mapping, building plan recommendations & PPT proposal decks, and contracting buys.
• Follow the correct OOH media planning and buying process.
• Deliver consistently High-quality OOH client strategies and site proposals.
• Drive innovative thinking in OOH reverts to clients.
• Successful OOH campaign management and implementation.
• Successfully manage timelines, client guidelines, and ensure key performance metrics are achieved.
• Successfully manage campaign performance reporting and total agreement fulfillment.
• Cultivate relationships with partners/vendors that add value for our clients.
• Be an expert on the individual format nuances and know how to utilize market strengths to our client’s best advantage.
• Be an expert on the leading OOH planning platforms and tools.
• A strong understanding of OOH measurement data providers and varying metrics and methodologies.
• An in-depth understanding of the OOH landscape such as Media owners, format types and geographical layouts.
• Collaborate with our team to share your knowledge and to further develop your skills and the skills of other team members.
• Strong team player
• Strong attention to detail
• Stay constantly abreast and informed of the developments in the OOH industry across South Africa. Tracking trends and market conditions.

Qualifications

This is a great opportunity if you have:

• 4-5 years of experience developing OOH strategies & plans
• Negotiating OOH Investment and have strong industry relationships.
• You will also need experience working with Outdoor Auditors, IDS and Telmar platforms, Google earth with a strong understanding of OOH measurement

go to method of application »

Overview

• We’re looking for an experienced and passionate Senior Content & Communications Specialist to work across some of our biggest clients. This is a full-time position that requires a senior person with a strong editorial and communications background, and a wealth of experience in corporate and internal communications and storytelling, strategy and client-facing engagement and relationship management. Additional experience in B2B would be advantageous.
• Machine_ operates a hybrid working environment, whereby staff are expected to be in-office 3-4 days a week. You will be required to attend client meetings in-person throughout the week. Please note that Publicis may change in-office working requirements as this policy evolves.
• Machine_ operates a hybrid working environment, whereby staff are expected to be in-office 3-4 days a week. You will be required to attend client meetings in-person throughout the week. Please note that Publicis may change in-office working requirements as this policy evolves.
• This is a BBEEE-preference position, reporting into the Head of Specialist Content & Communication. The position is based in our Cape Town office and is full-time.

Responsibilities

• Craft content strategies and communication plans for clients, understanding our client’s business  needs deeply while pushing them to innovate and be creative in line with their KPIs and target  audiences
• Understand content channels, user journeys, formats and key success metrics and craft engaging  content with these in mind
• Lead content planning, commissioning, editing and writing for key B2B, B2C, CRM and internal  communications clients
• Research and create content for clients across all channels and across genres, from long-form  researched print articles to short, compelling social media captions and advertising copy writing. 
• Proofread and copy edit content, ensuring content is punchy, thoroughly researched, in line with brand  style guides and 100% error-free 
• Take briefs and create briefs for content and the studio (design team) 
• Self-manage time and deadlines, find solutions /delegate accordingly 
• Ensure all content is original, accurate, suited to client tone and style, and of the highest possible  quality 
• Ensure content is created optimally for its intended objectives, channels and audience  
• Review work from start to finish, including testing of digital assets as needed 
• Lead reporting on content performance, with a good understanding of insight-led, results-driven  content – including optimising client strategies regularly to ensure content is insights-led and  performance-focused. 
• Brief work into the design studio, manage delivery, and guide the creative look and feel. 
• Manage content budgets and timelines, with support from the client service team. 
• Support pitches with strategic content input for a range of clients, plus proactively bring forward  small/big content and strategy/new business opportunities for existing and potential clients. 
• Advise clients and internal teams on content marketing and digital content best practice. 
• Build trust-based client relationships that deliver on business needs. 
• Own day-to-day client management and keep the client at the centre of the work. 
• Spot new business opportunities and build relationships with key stakeholders to support growth. 
• Build strong working relationships across the agency and within your team. 
• Be invested in the growth of your peers, line reports and the business, to doing good work, improving  processes, and increasing revenue opportunities with both existing and new clients.

Qualifications

• Strong editorial and communications background across multiple platforms – minimum 3 years as a lead communications strategist or editor-in-chief, or similar, ideally with internal communications experience
• Experience in creating omni-channel communication and content marketing strategies for clients that are primarily digital
• Ability to multitask and plan across a range of projects.
• Solid time management skills are essential.
• Ability to work independently and make things happen.
• Ability to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box!
• Very strong English language writing and editing skills.
• Ability to be firm in one’s beliefs on what makes great content.
• People person, with good problem-solving skills and the ability to represent the agency in front of clients.
• Be a strong leadership figure.
• Confident reporting and presenting to key clients.
• Comfortable tackling a range of content pillars, including content for clients in: financial services, telecoms, healthcare, FMCG, alcohol and more.
• Skilled across B2C, B2B and internal communications disciplines.
• Strategic, diplomatic and astute in front of C-suite level clients and forums; ability to represent the agency and the work well in these spaces regularly.
• Well-versed in digital content best-practice and strategy, from social media channels and websites to digital magazines, WhatsApp and more. Excellent understanding of LinkedIn best-practice, community management and reporting, as well as internal communications platforms like email CRM, Viva Engage and SharePoint.
• Strong journalistic network of content writers, creators and producers for commissioning work.
• Be fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5.
• Strong understanding of the corporate communication environment, including company reports and results sessions.
• Comfortable working on B2B/expert content (examples: tech, mining, healthcare, FSP institutional/intermediated brands). Network of specialist writers and content creators qualified to support in expert healthcare content aimed at doctors and pharmacists.
• Creatively-minded and able to assist with creative direction and partner closely with creative directors and creative studio.
• Experienced at giving feedback and reviewing work across other team members; skilled at crafting feedback to be clear, honest and constructive. Equally receptive to feedback on your own work by clients and colleagues alike.